YouTube Offers New Ad Tools To Help Marketers Tap Into the Rise in YouTube Viewership socialmediatoday.com With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments....

How to double your influencer marketing ROI using science thedrum.com Successful influencer marketing is reliant on understanding and harnessing influence – defined as how people impact each other’s thinking and behavior....

Facebook Unveils Sweeping Changes, Says Engagement May Fall bloomberg.com Facebook Inc. said it’s making major changes to its flagship social network, shifting users’ news feeds back toward posts from friends and family and away f...

Social Ad Placements: Increase Your Digital Sales with Shoppable Ads adparlor.com A guide to the latest Shoppable Ads. Increase your digital sales this spring season with Shoppable Ads on Instagram, Pinterest, YouTube and Snapchat....

Why Local Marketing Still Matters in the Digital Age entrepreneur.com When budgets are limited, local marketing creates better conversions and more reliable monthly earnings....

Mavrck raises $120M to scale its influencer marketing platform – TechCrunch techcrunch.com The rise and impact of influencers has been one of the biggest forces in how the modern online social landscape has evolved in recent times. Now, a company that...