How experience is the new currency to measure various types of engagement channels yourstory.com Experience is a qualitative understanding of consumer engagement and while no algorithm today can accurately measure “experience”, we can still deploy param...

Mavrck raises $120M to scale its influencer marketing platform – TechCrunch techcrunch.com The rise and impact of influencers has been one of the biggest forces in how the modern online social landscape has evolved in recent times. Now, a company that...

Black Friday: The importance of influencer marketing and Facebook thedrum.com Black Friday has become one of the most important e-commerce dates of the year. While it’s a relatively new shopping event in the UK, it has been popular with...

Council Post: 16 Effective Techniques To Improve A Company's Digital Marketing forbes.com How can a business improve its digital marketing prospects? Agency pros share the techniques used in their own enterprises to make a more substantial online imp...

7 Biggest Digital Marketing Mistakes You Can Easily Avoid yourstory.com In The scenario of traditional marketing You can easily Avoid this Digital Marketing Mistakes to grow your business more efficiently....