TikTok’s new ad products invite users to interact with taps, swipes, likes and more – TechCrunch techcrunch.com TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand s...

Google Posts now live for all Google My Business users searchengineland.com After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results....

A Good Digital Strategy Creates a Gravitational Pull hbr.org It’s about influence without control....

Why Is TikTok So Popular? searchenginejournal.com Not quite sure why TikTok so popular? Or what makes it different from other social media apps? Here are some answers....

Why do you need a content marketing platform? - ClickZ clickz.com With the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a challenge t...

Council Post: How To Boost Your Digital Marketing Conversion Rates Quickly forbes.com Every marketer uses digital marketing to grow their visibility, expand their email list, increase sales and boost their overall conversion goal. But not all see...