As a digital marketer, you know that having a presence across multiple social media channels helps to expand your reach, grow your audience and build valuable relationships. But how do you ensure that your message is engaging and resonates with your target audience? One way to do this is to focus on building meaningful links between your content and other external sources.
By regularly producing compelling content and carefully curating relevant links that either directly or indirectly tie back to key topics in your field, you can draw more people into the conversation.
Plus, by announcing new posts and cross-linked articles on social media platforms, you’ll gain greater exposure, draw in more shared traffic and encourage further growth of your brand.
Have you been struggling with quality link building and increasing your social reach? If yes, you are not alone. Getting audiences to gravitate towards your content and social platforms takes a lot of work. The simple reason is the amount of content available online. The competition for a share of voice is at an all-time high.
Brands are scrambling to get even a paltry share of voice. Yet, this is one of the most important digital marketing metrics. It helps determine your visibility when you compare it to what the competitors manage to achieve.
Our article explores how to build links and increase social media reach at the same time. Let's see what we uncover with this interesting topic.
Let us start the discussion by acknowledging that building organic or high-quality backlinks is difficult. That is why forward-looking brands seek the services of SEO link building services experts. The professionals have the necessary resources and knowledge to build high-quality backlinks.
But it also doesn't hurt to know what goes into the process. The aim should be to maximize what you have without spending too much money. And therein lies the potency of social media. Brands can leverage social signals to harness their impact on search engine ranking.
Gaining high-quality backlinks to your website is a powerful way to boost organic traffic. Doing so through interesting, helpful content is one of the most effective methods. By creating articles that provide solutions and engage readers, you can ensure visitors will be enticed to click on the link and explore your site further. This is a time-tested organic link building tactic.
It gets better if you have shareable assets like Infographics or research papers. High-domain sites will typically have no problems linking to such.
Proper implementation of link building has tons of benefits. One of the most significant is to profile the brand as an authority in a particular niche. The search engines see link building as an endorsement by other sites. It shows you are trustworthy and credible, which is fantastic for rankings. Quality link building also has the additional benefit of increasing organic traffic to your website.
Besides content, there is the use of social media for quality link building. One Immediate and obvious benefit is access to large audience bases. The brand can nurture fruitful relationships that generate excellent leads with correct targeting.
Allow us to reiterate one point. Do not dismiss the help you can get from a link building agency. A lot goes into increasing social media reach while building quality links. If you don't have the know-how, you will not achieve much.
Let's explore some practical strategies you can use to build links and increase social media reach.
Expand your thinking about using social media for organic or quality link building. Yes, the desirable outcome would be to get as many inbound links as possible. But, there is also the aspect of lead generation and conversions. And the best way to go about it is by creating value. Avoid the temptation of pushing product or service information. Rather, focus on positively impacting the audience's lives.
When it comes to backlinking, creating value is key. Gone are the days of just relying on the quantity of links to rank higher in search engine results. Instead, the focus needs to be on creating quality links that are relevant to the content and will add genuine value for readers and other website visitors.
Researching influencers in your niche and connecting with them can help add legitimacy to your website and discussions around it. Additionally, building relationships with other websites in similar industries or who have similar interests is another great way to gain high-quality backlinks. Investing time in developing relationships before asking for a link can greatly improve the chances of getting an endorsement for a link.
Lastly, internal linking within your own website is also a great way to create value, as this helps with user navigation, search engine optimization, and overall website engagement.
The other tip is to generate shareable assets, as we already discussed. If you make them interesting, your followers will share them with abandon. That has the direct impact of increasing your reach to audiences that were previously not in your sights.
Reciprocal links are a link building strategy that many marketers use. You place a link on your site in exchange for yours on another. Think about it like a symbiotic 'help me, I help you' situation. In moderation, there is no risk of breaking Google guidelines on link building. But you must be careful not to stray away from whitehat link building services. The penalties you can incur for blackhat tactics can be hard to get out of.
A fantastic idea is to think outside of reciprocal links. And that incorporates the use of one-way link-building tactics. The best way to go about it is through high-quality content that will attract high-value inbound links. So, look for high-authority sites to submit your content for posting. Excellent examples include LinkedIn, Reddit, Google communities, Facebook and Quora.
High-value links are fantastic because they are a sign of endorsement. High-domain sites would be loath to stake their reputation by linking to low-quality sites. And you get a higher chance of their followers clicking on your link.
Trends monitoring is critical for one simple reason. And that is the ability to know what content is popular. Now, you can use trending topics to generate content that audiences will love. Google also has a related queries section that can give you many ideas. Now, check what type of content already exists. The reason for doing this is that you need to do better if you hope to create an impact.
Viral content stands out because it is shareable, indeed that is the strength of platforms like TikTok, where a TikTok downloader can be used to save and enjoy such content offline. A 2020 Statista report shows that as of July of that year, there were over 1 billion views of such. Entertainment took the top spot with over 535 billion hashtags from views. Dance came in second position at 181 million views.
Other popular areas were home renovations, fashion, life hacks, and pets. Now see how you can do the same for your brand. Focus on positive or psychologically arousing content. A word of caution, though. Avoid too much creativity because you don't want to arouse negative emotions.
The other alternative is to share interactive content. Getting audiences to have an active, fun role will work well. And you can expect plenty of shares if you manage to engage them.
Also, consider partnering with influencers or bloggers to share your posts. It allows you to tap into their existing audience base for broader reach. The trick lies in finding an influencer who aligns with your brand.
Supercar Blondie might have millions of followers who are car enthusiasts. True, partnering with her may bring in some numbers. But you will not get much ROI if you are in the, say, baby products business.
Are we saying car lovers don't have kids and would not be interested in such products? The short, simple, obvious answer is no. When the follower logs into her pages, it is to see cars. Diapers, baby bottles and wet wipes will be the furthest things on their mind. Mommy influencers like Joanna Goddard, Ilana Wiles or Heather Armstrong may be a better fit. Thus the need to align the influencer to your brand offering. That is if you hope to achieve quality link building.
Twitter is a fantastic place to get trending hashtags. Go ahead and use such for quality link building. The beauty of trending hashtags is that they receive quite a bit of engagement. So get ready for plenty of active participation in trending hashtags. Remember that others using the same can stumble upon you as well.
Another idea is to generate content around trending or popular hashtags. Once again, tap into shareable assets to increase the chances of shares. Remember, value is what you should be aiming for at all times.
Many marketers need to remember that social platforms are for interacting and engaging with audiences. Users log on to switch off from their daily stressors. That means their interest is in lighter, more exciting content. So, put aside hard-sell marketing language when on such platforms. Instead, focus on active engagement and interaction with audiences. You can be sure of likes, shares, retweets and more.
Remember to keep the same energy in the social networking groups. They provide a fantastic place to showcase your authority. The direct result will be higher brand visibility. Do take note of the type of discussions going on. You can generate content that, for instance, answers a specific question or concern. A link to your site will surely drive organic traffic there.
The strength of social media lies in its ability to connect with people. You mustn't also forget that it is a social place. That means whatever brand-related activities you take must have this in mind. And that includes quality link building.
Pay attention to the type of content you generate or seek links for. What you should strive for is engaging, shareable content. As we said, always provide value rather than only selling your products or services. If audiences see you as a solution provider, you will reap many benefits. Expect plenty of shares, comments, subscribers and more.
We have shared some practical tips to use above. Link building and social media are powerful weapons in any marketing strategy. When done right, these tactics can amplify your message, reach new customers, and strengthen your brand. However, your link-building and social media tactics should engage users, offer value, and be tailored to the specific channels.
With careful planning and smart execution, you can join the two efforts together to build awareness of your brand and establish relationships with potential customers. So get out there and start connecting!
