What influencer marketing looks like in the metaverse voguebusiness.com A broad range of fashion brands, including Prada, Puma and Yoox, are creating avatars to stand alongside the likes of Shudu and Lil Miquela. Their common goal? ...

Mavrck raises $120M to scale its influencer marketing platform – TechCrunch techcrunch.com The rise and impact of influencers has been one of the biggest forces in how the modern online social landscape has evolved in recent times. Now, a company that...

Council Post: 16 Experts Predict How Micro-Influencers Will Impact Marketing In 2022 forbes.com The evolution of influencer marketing is something most marketers keep a close eye on so that they can jump on the trends that will serve their organizations’...

How to double your influencer marketing ROI using science thedrum.com Successful influencer marketing is reliant on understanding and harnessing influence – defined as how people impact each other’s thinking and behavior....