YouTube Offers New Ad Tools To Help Marketers Tap Into the Rise in YouTube Viewership socialmediatoday.com With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments....

The importance of digital marketing in the new normal | The Burn-In theburnin.com The new normal has forced countries like Canada to adopt new ways of digital marketing to stay current and relevant....

How will Google’s new privacy policy impact digital advertising businessinsider.in Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it...

How to Create a Digital Identity | Beyond Branding idealist.org A strong digital identity can help you establish yourself as an expert in your field, but it requires a strategic approach. Here are our tips....

Zeta Global’s David A. Steinberg On Web 2.5, Expanding The Digital Marketing Ecosystem And Nailing Attribution forbes.com I recently sat down with David A. Steinberg, cofounder, chairman and CEO of marketing technology powerhouse Zeta, a company that continues to be at the forefron...