Businesses are coming up with more and more creative ways to tap into their target audience every day— especially since the pandemic.  Traditional marketing methods aren't always as effective as they once were, so it's important that you stay up to date with new strategies.  The best way to make sure that you are up to speed with the latest methods is by keeping your ear to the grapevine.  Here are some of the best ways to market your business in 2021.

Automate  

Marketing can be time-consuming, and downright tedious. More and more businesses are relying on the power of automation to do it for them. You've probably received an email or text message recently letting you know about a great sale or events from your favorite business at some point. Automation makes it possible to send out messages like these in a personalized way that makes people more likely to take action.  If you're looking to increase your sales, consider sending out a discount code, or other forms of incentive for customers using automation software.

Podcasting

Podcasting is one of the hottest marketing channels out there, which is why more and more businesses are trying it out. Unlike video content, podcasting can be listened to on the go from wherever anyone is. Whether they're driving in their car or doing the dishes, a podcast is a flexible way to be entertained or get information. Starting a podcast about something you're an expert in can be a very effective way to attract potential customers.

Offer Click and Collect

These days, people aren’t terribly excited about the idea of getting the car and going to a store where they may potentially catch a deadly virus. However, people aren't always willing to wait for three days of shipping either. People want to avoid the risk of getting sick but also have the convenience of immediacy. Offering click and collect services for your customers is a great way to give them the best of both worlds.

Customers can make their purchase online, and pick up their product curbside without having to go into the store or stand in line.

Create Video Content

Video content is not just for influencers or YouTube stars anymore. Video is one of the hottest forms of marketing in 2021 and shows no signs of slowing down.  Statistics show that people scrolling the web are much more likely to stop and watch a video than they would be to stop and read an advertisement. Consider creating video content for your business, as an alternative to traditional ads. This doesn't necessarily mean you need to go out and hire a film crew either. Something as simple as a TikTok video with a pre-recorded sound or a free tip can be a great way to create valuable content with minimal energy!