How experience is the new currency to measure various types of engagement channels yourstory.com Experience is a qualitative understanding of consumer engagement and while no algorithm today can accurately measure “experience”, we can still deploy param...

Marketers: Change how you approach social media in the post-COVID-19 world thenextweb.com The pandemic has opened up opportunities for marketers to boost engagement on social media, but only if you pay attention to the changing ways that consumers ar...

50+ Social Sharing Sites That Boost SEO & Drive Traffic searchenginejournal.com Having your content shared through bookmarking sites can drive traffic back to your site. Here are 52 social bookmarking sites that you can leverage....

How to Create Content That Engages: Start With Your Customer’s Journey medium.com Content that engages is the hardest job these days, but when you plan your content with your customer journey in mind it pays off more…...

A quick guide to digital marketing careers - ClickZ clickz.com Digital marketing careers have high work-life balance and a bright future. An overview of potential specializations and how to enter the field....

Here's how AI is set to transform the digital marketing landscape - ClickZ clickz.com Artificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently than ever, ...