5 metrics to measure the success of Facebook videos marketingland.com From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook....

AI in Digital Marketing: Separating the Facts From the Fiction cmswire.com Imagine if your digital marketing tools had the capacity to predict the future. What would you do with that crystal ball?...

Global spending on digital marketing nears $100 billion: study reuters.com Spending on digital marketing grew by 44 percent last year in the United States ......

The Ultimate Guide to Generating ROI With Integrated B2B Marketing walkersands.com An integrated marketing strategy is key to building programs that efficiently move prospects through the buyer journey and generate positive ROI. Learn more....

Tested and Approved Tips for Driving Instagram Followers to Your Site blogher.com When you’re a social media influencer who is also a blogger (or vice versa), you want an audience that moves with you. Specifically, readers who will like...

Facebook Messenger tips and tricks: 23 features to try now pocket-lint.com Facebook recently announced more than a billion people are using Messenger every month, so Pocket-lint is rounding up some of the most interesting things you ca...