The marketing world has always been a game of ‘follow the customer. Whenever people venture to new places, advertisements always follow closely behind. For instance, when highways were built, billboards sprang up; when the internet was introduced to the market, banner ads gained popularity.
This principle will likely stand true with the latest destination - Metaverse.
Metaverse is a new term that is exciting amongst tech-savvy people. It is a new concept that everybody wants to understand. So, what exactly is Metaverse?
Metaverse is expected to revolutionize the world like the internet did. We are not saying it will replace the internet, but it is expected to be in every household eventually. The meaning of Metaverse is “Beyond Universe”. This term is used to define the future of our online life, which will be shared virtually.
Metaverse is a concept where users can enjoy a perfect balance of physical reality and virtual reality. Put more simply, Metaverse will give users a second life to live in a virtual world, similar to MMORPG (Massive Multiplayer Online Role-Playing Game). In this virtual world, you can live and interact with others.
When the concept of Metaverse was introduced in the market, it received mixed feedback. Perhaps the concept was ahead of its time.
We don’t know how Metaverse will change the digital marketing industry, but we certainly know that the industry will adapt. In order for people to market through Metaverse, it will require a metaverse designer to design the desired application. It is also one of the reasons why the whole concept of Metaverse is moving slow. Overall, Metaverse experts are few.
The search engine optimization we knew of might change completely. Currently, search engine optimization is all about text keywords and voice searches; there is a possibility that Metaverse will develop a different algorithm to rank in Metaverse.
Of course, this is all hypothetical at this point. Metaverse could even have streets with stores. For example, a person might be able to walk down the virtual street and visit the website as a physical store and they might be able to interact with the employees as they would in a brick-and-mortar store.
The Metaverse social media platform may look similar to the games played today. However, Metaverse profiles will likely have a 3D avatar capable of moving in the social media world reacting to social media posts in the form of banners.
Although the whole concept of Metaverse is still a debatable topic, experts believe that social media has reached its threshold and it needs new technological innovation to grow. Many believe Metaverse to be that solution.
Digital marketing is a dynamic field. However, it has one pillar that remains stagnant - paid advertisements. In the last few years, marketers have not developed any game changing ideas in the paid advertisements space.
Today, if you see an ad campaign, it is simple. However, with the integration of Metaverse, paid advertisement has the ability to become much more entertaining.
The possibilities of Metaverse are endless. With the advancement of technology, eventually we will be able to interact with the Metaverse seamlessly. You will be able to visit different places and experience their surroundings from the comfort of your home. This is just one of the many possibilities.
Though it might be difficult for some people to accept the idea of a virtual reality life, technology companies have already started working on creating software and applications that will help people engage with Metaverse reality.
