Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
Council Post: How Shoppers Are Using Social Mediaforbes.com
From the rise of e-commerce and the continuing collapse of brick-and-mortar traffic to growing shopper promiscuity and demand for personalized experiences, the shopping environment has ripened for social media. .... read more
250 million individuals are using Instagram stories frequently. And 33 percent of Instagram stories are posted by the businesses, among which 20 percent results in direct message from the consumers. Wondering how you would be able to bank on this popularity of Instagram Stories to drive engagement?
Firstly, you need to chalk out a plan about the content beforehand so that there is no fumble while creating Instagram stories. Remember that the stories stay visible for just 24 hours. Mind that you can either catch or lose the interest of the viewers in the first 4 seconds of the story. Also, schedule the posts between 9 am to 7 pm on Monday to Thursday.
Secondly, use geotags in your post to specify your audience as it helps your Instagram stories receive 79 percent more views. Thirdly, host takeovers of your account by Influencers or viewers as it boosts 20 percent viewer engagement.
Who says Instagram is just for making friends? Look at Kylie Jenner who earns $1 million for a single sponsored post! This story will entice you to experiment with your Instagram posts. Read on to learn some of the quirky approaches taken by the winners.
