In addition to Instagram stories, insights, etc., finding how to keep up the Instagram algorithm every year could be time-consuming! And that, the platform is hiding likes. How do we analyze success while trying to survive the algorithm?
If you run a business on the Instagram platform, outsmarting the Instagram algorithm must be your ultimate goal. Let us take a look at some techniques to beat the Instagram algorithm in 2021!
#1. Publish Photos every day
Growing your business with Instagram accounts and outplaying the Instagram algorithm requires you to stay connected on the platform by posting content every day.
Publishing pictures to the news feed is the best way to cope up with consistency.
You don't have to publish new pictures all the time; you could also post old images from camera roll or repost old ones to get automatic Instagram likes monthly that help gain massive engagement, grow your business, and drive more sales. Some followers are most active on Instagram, so this could be the easiest way to stay connected with them. Fans who love your content know when your post would come up that would gain engagement.
Alternatively, if you think posting every day is a tough job, choose a posting schedule and follow it regularly.
#2. Share Reels on Instagram
Reels keep followers engaged!
Instagram reels are a great way to create unique and attractive video content. Selfie videos make your followers get closer to you, tempting them to watch more. It's good to post reels three times a week.
Capturing videos could be daunting work; perhaps it does not need any special edits to post—record videos of a mountain-scape, food recipe, etc., of your interest. Suppose you don't want to publish an in-feed post, instead post to Instagram stories.
Doing so is sure to attract massive engagement from posting videos to stories. Reels tend to get shared among other pages, and when it is shared, you will obtain the enormous following. Instagram algorithm likes to honor users who make use of its latest features. If your Instagram Reels get high traction, they will get "featured" to millions of users across the platform.
#3. Respond to Direct Messages
When followers take their time to text you, show them that you care. Respond to DM's!
As the goal of the Instagram algorithm is to showcase highly engaging pages or content, try to interact more with your audience to take advantage of it.
Do you know that you can respond to DM's from your desktop?
You can now respond to your Instagram DMs on Facebook. Its new unified pages inbox lets users see and respond to Facebook Messenger and Instagram messages from Facebook pages themselves.
To establish a meaningful relationship with followers and to beat the algorithm, replying to DMS is an excellent way to gain trust with followers, placing you in their "Friends, family" list. Another better way is to send a voice message. It is a fantastic way to make them get excited by sending replies with your voice, which helps attain a great connection.
#4. Respond to Comments
Comments from followers deserve your attention. As they are more meaningful ways of engagement, it shows a great interest in the audience's part. Responding to comments adds credit to your posts. A post that acquires response tends to gain great organic reach, obtain additional followers and drive sales.
Hence, we can say, staying active in the comments section is a process of mastering reputation.
By avoiding comments on the platform, you portray followers as a brand that is not involved and unreliable, and tough to reach.
To control your e-reputation, you could give high visibility to comments by liking and replying to them. You could also pin the words that are best under captions.
Followers love to communicate, hence make sure to respond to all their comments. It is highly essential to survive the algorithm, so you have to stay engaged with the audience!
#5. Color Grade your Feed
A color-graded feed helps gain engagement. There are plenty of content or photos scrambling over platforms; for followers to recognize your work among the rest, you need to think of a consistent theme or color that best suits you. Maintaining a look at your profile will get them interested in your posts and the algorithm from your side.
#6. Turn On Post Notifications
It is good to stay updated with profiles you follow, which matters to you, so turn the post notification 'on.' It is one of the best ways to engage with your followers to build a community and gain enormous engagement. Also, you can turn on notifications when somebody likes or comments on your posts.
Wrap Up
On the whole, the Instagram Algorithm motivates people to be more authentic and unique. Focus on gaining a solid connection with your followers.
Author Bio
Amelia John is an Social Media Content Specialist at Sociaboost who creates curated content on all things related to Social media. She possesses sound knowledge to knit effective marketing strategies for companies of all sizes. Cooking is her favorite free time activity.
