2 female small-business founders share how they cracked the code on successful lead magnets — a win-win for your customers and company profits businessinsider.com A lead magnet can entice people to connect with your business, allowing you to deepen relationships and turn them into clients or customers....

The Power of Storytelling design.org Successful brands have 1 thing in common: They mastered storytelling. Learn the 6 qualities of a good story, plus exercises to develop your brand strategy....

SEO and Digital Trends in 2017 moz.com 2016 was an intense year, especially when it came to SEO and Google in particular. Gianluca Fiorelli predicts trends for 2017 based on evidence of what we've se...

Council Post: 16 Effective Techniques To Improve A Company's Digital Marketing forbes.com How can a business improve its digital marketing prospects? Agency pros share the techniques used in their own enterprises to make a more substantial online imp...

How to Generate Leads with Inbound Marketing searchenginejournal.com Here are five actionable tips that will help you create well-optimized content that converts more first-time visitors into leads....

Council Post: How To Draw Customers Back Into Stores Using Digital Marketing Methods forbes.com If you own or do the marketing for a small retail business and want to bring customers back into the physical store, a good way to do this is by using digital m...