Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
SEO is a vast genre and one might not fully comprehend all the aspects of it. You can speed up your website by using Google’s PageSpeed Insights. Rank Brain can be used to increase the click-through-rate (CTR). You need to ensure that you have a precise “featured snippet” to give brief answers to the questions in the Google search. Also, make your website mobile responsive as smartphones are equally used for searching. If you are offering products to the users, use long tail keywords so that the viewer fully understands your USP. Other useful trick that you can use involves developing good content, switching to https://, using social media, etc. #SEO#SEOtrends#SEO2018#DominateSEO
Google would be spending $9 billion to be the default search engine for Apple users. As per estimates, this figure might grow $3 billion to $12 billion in the next year. The massive payment implies that Google would continue to dominate the mobile search engine as Apple would quit using Safari, which was the second largest search engine in the US.
Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs,