Increased likeliness of conversion - A #targeted message is much more likely to convert the target #consumer into a consumer. Firstly, the message can be designed keeping the target audience in mind which makes it more relatable. Secondly, a targeted message makes the customer feel ‘special’ or differentiated.
With the help of big data, you can easily understand the likes and dislikes of your existing customers. Leveraged efficiently in the proper manner, these insights can go a long way in not only helping you identify new potential customers, but also reaching out to them, following which you can gradually make them loyal towards your brand. goo.gl/iwbn87
