Creating a Landing Page - The landing page must be created with complete focus on the user because this is the place where the user lands after c licking on the ad. Various factors need to be considered in order to create a good landing page, and first of all you need to define why this landing page is required.
http://www.digitalflic.com/5-essential-adwords-tricks-to-improve-lead-generation/

Crucial Factors that can help you Boost Your Conversions and Enhance Revenue
https://medium.com/@flicdigital/6-crucial-factors-that-can-help-you-boost-your-conversions-and-enhance-revenue-2127437ebaec

Leverage Social Media and Take Content Promotion to the Next Leve
http://www.digitalflic.com/leverage-social-media-and-take-content-promotion-to-the-next-level/