Dhanesh Haridas, Chief technical officer at Epixel MLM Software is a passionate and enthusiastic business person with 10+ years of experience in Software field.
CTO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
For any direct selling business, it is crucial to know in what all directions are your company moving; Is it positive? Is it productive? Most importantly, is it growing? As every active distributor is important to the business, it is important to know how well they are doing, and if there is any room for improvement. Marketing automation (https://www.epixelmlmsoftware.com/use-cases/marketing-automation ) that deals primarily with the tracking and generation of marketing performance are the key in this context. Tracking how each individual performs in various marketing activities, and generating a clear and comprehensible report helps the business owner to assess and improve the strategies.
Network marketing(https://www.investopedia.com/terms/n/network-marketing.asp ), being a business mainly focused on the customers, needs to understand the various scopes for customer retention and engagement. Understanding those activities and campaigns which show a better performance rate, enables the business owner to implement a similar approach in his existing and/or upcoming activities and campaigns. Data-driven insights help in better understanding of the current strategies, and decision-making for new prospects. Key features in marketing automation that benefits direct selling are :
A variety of filtering options allows the business owner and distributor to customize their reports based on their requirements.
These reports can be downloaded as popular Excel and .csv files, which can be transferred to the relevant distributors or specialists to invent new ideas and strategies.
Also, different teams with different performances can be mutually improved, based on the automated information metrics.
As the direct selling industry is being more and more customer-centric each day, marketing performance insights can help achieve this goal at a business owner level, as well as from an industrial point of view too.
In order to find the right customers in network marketing, direct selling entrepreneurs need to spend time on prospecting efforts and research where they are in their buying process.
It's the most important part of any sales team, but it can be a daunting experience. There are tools to help make this process easier for distributors. Automating your sales prospecting(https://www.epixelmlmsoftware.com/use-cases/sales-prospecting )lets you spend more time on what matters - building relationships and identifying quality leads.
Social Selling is the practice of using social media to generate leads and influence potential customers in direct selling. Direct selling entrepreneurs are increasingly turning to social media platforms for lead generation because it has been shown that modern customers are digitally driven and socially connected (https://www.epixelmlmsoftware.com/use-cases/social-selling )
There are a number of social media channels out there, but which ones should a network marketing organization be using to generate leads? Every direct selling company is looking for new customers...
Direct selling is a booming industry with a large network of distributor. The success of the direct selling industry solely depends on your distributors if they have the ability of managing your inventory to getting your products out the door, with customer satisfaction in mind. To manage your entire network marketing business, a platform is needed that has automation features(https://www.epixelmlmsoftware.com/use-cases/business-management ) so that the direct selling entrepreneur can focus on running the company rather than wasting time with manual tasks...
Direct Selling Industry Researches And Interesting Studies in the Year 2021
The direct selling industry has grown by 12% since 2016. In spite of the economic turbulence, this industry has seen accelerated growth in recent years and shows no signs of slowing down. In 2021, the direct selling industry stood strong to face any adverse situation(https://www.epixelmlmsoftware.com/blog/direct-selling-industry-2021 ) and even saw an increase in its revenue. In 2021, direct selling companies across the globe were awarded many accolades for their outstanding contribution,...
A sustainable direct selling business model is a goal for many direct selling entrepreneurs. However, the process of achieving this may seem daunting and confusing. There are many decisions to make before beginning your direct selling journey. How will you sell products or services? Who will be your target market? Having advanced consulting services(https://www.epixelmlmsoftware.com/mlm-consulting ) for your business is the first step to achieve your goal.
Any organization would want their leads to be excited about their products. Generating that interest across leads requires the delivery of relevant content at the right time. In the right way. Every business needs a strong marketing strategy to be successful. One of the most important aspects of any company's marketing plan is lead generation (https://www.epixelmlmsoftware.com/blog/mlm-lead-generation-ideas). Leads are people who have shown interest in your product or service and may be looking for more information on it. Generating leads can...
