Through the Line marketing or TTL advertising includes the use of both ATL & BTL marketing approaches. The recent customer trend in the market needs the incorporation of both ATL & BTL strategies for better outcomes.
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It is basically a practice where retailers switch towards environment-friendly usage. It includes usage of green materials in either way. For eg. A retailer using eco-friendly printing fabric instead of traditional material that is not biodegradable.
For D’Art, creating a buzz about its client is the goal ‘prime’ and that’s the practice of Branding Activation, and many new innovative techniques laced with technologies are used to the same.
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