Through the Line marketing or TTL advertising includes the use of both ATL & BTL marketing approaches. The recent customer trend in the market needs the incorporation of both ATL & BTL strategies for better outcomes.
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Experience centres work best in gradually building trust over time. And an online presence helps the brand expand its reach but it’s the visual element of the retail merchandising that gets the customer through the door the first time and tells the brand story.
Re-thinking, approaching in a new way are now constants in every branch of the design industry - be it interior design, retail design, or commercial designs.
