It is basically a practice where retailers switch towards environment-friendly usage. It includes usage of green materials in either way. For eg. A retailer using eco-friendly printing fabric instead of traditional material that is not biodegradable.
Reality itself is changing through technical intervention. And it is expanding to include everything from macro market trends to personalized retail experience. However, in addition to the retail store experience, digital design treatment will aid in the smoothing and expediting of customer-brand interactions.
