The recent trend of “sadverts” being able to overwhelm the audience with emotions is continued with the immense popularity as 2015’s best Christmas advert was crowned to Edeka #heimkommen (homecoming). This guilt rollercoaster of an ad was aired on November 28, 2015,, just on the eve of Christmas. Within a week, the ad received 20 million views on Youtube and 300000 likes along with 500000 shares on Facebook.

This superlatively sentimental ad showcases a lonely old man who spends Christmas alone. His children gets the news of his death and came running to home only to see him alive saying “How else could I have brought you all together?”. This ad made the audience stop for a while and contemplate. The sadness settles in our heart that takes us home bound!