Discovering Where ChatGPT Can Create Value for Your Company hbr.org Although the speed, scale, and scope of ChatGPT’s impact may be unique, the underlying phenomenon — an emerging technology transforming vast parts of business and society — is not. But harnessing the power of emerging technology requires a new approach. Unlike traditional methods for innovation, such as design thinking, ChatGPT poses a fundamentally different challenge because there are no clear problems to address, user pain points to alleviate, or KPIs to achieve. In fact, ChatGPT can se... .... read more