Having meaningful relationships with customers is one of the best ways of attracting potential customers and ultimately driving rates of engagement. Here are five ways that building deeper relationships with customers can drive engagement.
If you want to implement a customer engagement strategy or just wish to drive engagement in general, it’s important that you know who your customers are and what their behaviour and needs are.
When customers feel a connection to you, they’ll be more willing to talk to you and give you feedback. In doing so and using the knowledge you’ve gained; you’ll be able to find out about more opportunities for engagement as well as strengthen those relationships even further.
One of the most effective ways that you can build deeper relationships with customers is to create a customer loyalty programme that will act as an incentive for customers to engage with your brand. The added benefit of customer loyalty programmes is that they’re a great way of not only driving engagement, but also a way to encourage repeat business and boost brand loyalty.
Personalised customer service is certainly not a new strategy for driving engagement but it is one that encourages the building of relationships based on confidence and trust.
When a customer has engaged with you and received helpful personalised services, they’ll begin to trust that your brand knows what works for you, giving them confidence in your abilities and leading to them trusting you. This undoubtedly will lead to higher engagement, whether that’s through actively buying more products or services from you, or endorsing you to friends, family or online.
In short, any tools that use visual means to engage customers are great at creating a more human experience and building a relationship. One of the most common ways this is used is through driving customer engagement with webinars.
In the current climate, with Covid-19, videos can make up for what we’re all lacking in terms of personal connection, especially on the internet where the vast majority of interactions are via text. Forms of live video communication with customers can provide significant value to businesses wishing to increase the engagement of their customers, so definitely consider hosting a webinar.
Unfortunately, we’re more likely to remember a bad customer service experience than we are a good one, but that doesn’t mean you shouldn’t strive to engage customers through exemplary and unforgettable customer service.
Not only does brilliant customer service help customers to build a relationship with the brand, but it also increases the chances of them returning for products or services in the future – the key to driving engagement.
Many companies forget the importance of supporting customer service teams – the teams who are literally the face of the company, so don’t make the same mistake. Once your team is the best it can be, you can then focus on delivering exceptional customer service and engaging customers for a long time, with help from these 5 top tips.
