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    Added on 18 September

    AI Video Editing: Is It Really Making Content Creation Easier?

    18 September

    Content creators like us know that having proper edits done on the raw footage completely changes your final video. Some of you who just found out AI video editing is a thing must be wondering whether it will genuinely improve the product or make the video look like AI slop. And the answer to this might help us understand if it will make traditional video editing obsolete. In this article, we will discuss whether AI video editing has actually made any impact on the content creation industry.


    How Are Traditional Video Editors Reacting?

    Like most of us, I too thought that the use of AI would stop at image and video generation for content creation. But it’s now expanding into everything else, especially for manual jobs such as traditional video editing.


    For those still living under a rock: AI video editors have received a mix of skepticism when they first came out. I think if you check out reactions in the YouTuber creator community and forums, you’ll see many embracing AI video editors. One of the most common reasons why some people like it is because it automates a variety of tedious editing tasks.


    Key Takeaways:

    • Some creators argue that it doesn’t provide the same human touch, while others are embracing it to improve their productivity.
    • Using AI video editors saves a lot of time by automating grunt work.


    Less Reliance on Technical Skills

    It should be obvious to you that if AI video editors can make an editor’s job easy through automation, then everyone who is not a professional video editor can do the same tasks as well. This is what’s spooking the content creation industry right now.


    Instead of manually removing filler words such as “um” and “uh”, you can just select and delete all of them in the transcript itself. Using text prompts is another popular way to edit videos, as you only have to explain what you want to the AI chatbot.


    Main Highlights:

    • Using AI video editors requires far less technical skill to operate, though having traditional video editing experience helps.
    • Projects with complex workflows, such as movies and documentaries, still require significant human input.


    Affordability

    Alright.. It all comes down to affordability at the end of the day, doesn’t it? Before you spend any money on AI tools, I’d suggest you figure out your content creation needs because an AI video editor isn’t the only thing you’ll be getting after with an AI subscription. It is important to know that an AI video editor usually comes as an add-on tool with AI image and video generation as primary features. Therefore, first find out what the AI tool is famous for and then check whether it has an AI video editor.


    Using an AI video editor isn’t worth it if:

    You’re just cutting and trimming short clips occasionally.


    Key Highlights:

    • Almost all major AI tools offer price cuts during seasonal sales such as Black Friday. Another way to get affordable pricing is to look for coupon codes on the store’s official website or discount aggregator platforms.
    • Some plans restrict the AI video editing features to tier 2 or tier 3 plans. Hence, only purchase these plans if you’re going to use AI editing features.


    Auto-Captioning

    As discussed earlier, this is one of the AI video editor features that poses the least threat to editing jobs. Auto-captioning uses ASR(Automatic Speech Recognition Technology) to generate captions instantly for any video. Therefore, it gives you more time to focus on creative tasks, whether you’re a professional video editor or an AI video editor. 


    How Does It Work in AI Video Editors:

    • It uses ASR algorithms to convert the speech into text.
    • Useful for long documentaries, movies, and other long-form content.
    • Although you might not be able to see it, many clip reposters on YouTube Shorts use it to generate captions quickly.
    • Today, many tools allow you to customize fonts and colours.


    Employees Vs Freelancer Editors

    Impact on professional video editors who are on a payroll:


    • Video editors who work for an organization might get laid off if most of their tasks are redundant edits.
    • Video editing teams might get smaller when they start using AI video editors. Therefore, upskilling has become mandatory


    Impact on freelance video editors:


    • Freelance video editors act as independent contractors and have complete autonomy over their pricing.
    • They have found ways to use AI video editors to save more time. This time is spent on more productive tasks such as email outreach to generate more leads.


    Main Highlights:

    • A video editor’s job is more than just making edits.
    • You will be less likely to be laid off if you can provide something that the AI can’t. Senior video editors have more creative input when it comes to content creation. This includes deciding the target audience, understanding social media platforms, and providing expertise.


    Final Thoughts

    Yes, AI video editing is making content creation easier. Using AI video editors is a great idea to boost your daily productivity. I have observed that people with a background in traditional video editing are able to learn AI video editors faster than regular users. Make sure you check discount aggregator platforms for all active offers in one place. You will most probably find more discounts for annual plans than monthly plans.


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