A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
Creative advertising is essential if businesses are to growth their reach. Today more than ever before, a creative advertising idea is critical. This is because much of the traditional advertising media has become ineffective. Besides, the attention span of customers is shorter today. As such, only the creative tactics will win in the battle for attention.
Some unconventional advertising tactics that are creative
Unconventional advertising refers to low-cost advertising techniques for selling the brand of a business. What this means is that businesses display their brands to the target audience without putting ads in newspapers and billboards. Unconventional advertising is especially critical to small businesses that do not have deep pockets to fund expensive ad campaigns. Oftentimes, the unconventional advertising tactics are creative hence otherwise called guerrilla marketing methods.
Creativity in marketing is the ability to depart from the mainstream with the primary goal of netting more conversions for businesses. For starters, not any run-of-the-mill advertising agency can originate brilliant marketing ideas. As such, it is upon you to find the agency that has the capacity to generate novel advertising ideas. For example, some creative advertising ideas include using hotel key cards and even valet tickets to market your brand.
Hotel key cards and valet tickets are items that are synonymous with affluence. One can only find such items in expensive lodges, hotels, and holiday destinations. What makes these tactics unconventional advertising is, people do not expect to find an ad on hotel key cards. For a moment, one may be surprised. Interestingly, this element of surprise is what makes unconventional advertising effective.
Read More: https://www.adzze.com/creative-advertising-idea-here-some-examples/
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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
The budget used to place a 1 billboard on a high traffic highway for 1 month can be re-allocated to distribute 60,000 pizza box flyer ads. This is sufficient to cover all households of a small town in the USA.
High Return on Advertising Spend
The average ROI is 2.5X. This means, for every 1 dollar the advertiser invested in a pizza flyer campaign, they received at least additional 2.5 dollars of sales.
The average US-consumer is exposed to approximately 3,000 advertising messages in only one day (1). Facing this permanent flooding of attempts of persuasion, many people feel constricted in their freedom to make independent consumption decisions. By confronting consumers repeatedly with the same type of traditional advertisements they become familiar with these measures which cause a wearout effect. For that reason, particularly classical types of advertising lose their power to attract consumers’ attention
To win the competition for attention, many marketers promote...
Guerilla advertising is all about creating a surprise, to capture the attention of target audience. Therefore, there is a high potential for leaving a lasting effect on the target audience. Eventually, the customers will keep buying a brand that makes them happy.
It is All about Establishing Lasting Relationships
Imagine an advertisement method that will establish a lasting relationship with the target audience. That is all the guerilla marketing is about! Ideally, the advertisers focus on using unconventional approaches while the overall goal is to leave an impression in the heart of the customer. Overtime, a lasting relationship is established. Therefore, guerilla advertising has a high potential for generating a reliable buyer.
Read More: https://www.adzze.com/what-is-guerilla-marketing-during-a-pandemic/
Advertisers have been using alternative to static billboards as vehicle advertising or digital mobile OOH. However, the use of advertising trucks during the ad campaign has risks as impact on reputation. When the truck carries the brand on the road, it plays the role of a brand ambassador. Any potential incident might risk other people on the road. If the truck driver misbehaves, the brand might suffer in terms of reputation. It is because the audience will associate bad behavior with the business. In addition, advertising trucks have several pitfalls as low return on the ad investment, difficult to track the outcomes and low brand recall. Advertising on trucks cannot pinpoint the exact audience that a business would like to reach. As such, the ad campaign might generate thousands of impressions per day, but only a handful of them will lead to direct action.
Read More: https://www.adzze.com/mobile-billboard-truck-here-is-why-you-should-avoid-it/
Marketers are now focusing on innovative and unconventional advertising methods that reach people in their safe places. Guerilla marketing is quite a trend among advertisers. It uses unconventional and innovative advertising. Creative advertising can grab people’s attention more quickly than any other traditional form of advertising. These advertising methods include door hanger flyers that will reach target audiences by door hanger flyer distributors.
Is advertising through the door hanger flyer distributor cost-effective?
Traditional advertising methods, such as printed materials and billboards, are...
The introduction of digital billboards has seen the use of the advertising media increase substantially across the US since 2016. Nonetheless, it remains imperative for businesses to consider billboard advertising costs before settling for the media.
How much does it cost to use a billboard in the US?
Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay...
