A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
Creative advertising is essential if businesses are to growth their reach. Today more than ever before, a creative advertising idea is critical. This is because much of the traditional advertising media has become ineffective. Besides, the attention span of customers is shorter today. As such, only the creative tactics will win in the battle for attention.
Some unconventional advertising tactics that are creative
Unconventional advertising refers to low-cost advertising techniques for selling the brand of a business. What this means is that businesses display their brands to the target audience without putting ads in newspapers and billboards. Unconventional advertising is especially critical to small businesses that do not have deep pockets to fund expensive ad campaigns. Oftentimes, the unconventional advertising tactics are creative hence otherwise called guerrilla marketing methods.
Creativity in marketing is the ability to depart from the mainstream with the primary goal of netting more conversions for businesses. For starters, not any run-of-the-mill advertising agency can originate brilliant marketing ideas. As such, it is upon you to find the agency that has the capacity to generate novel advertising ideas. For example, some creative advertising ideas include using hotel key cards and even valet tickets to market your brand.
Hotel key cards and valet tickets are items that are synonymous with affluence. One can only find such items in expensive lodges, hotels, and holiday destinations. What makes these tactics unconventional advertising is, people do not expect to find an ad on hotel key cards. For a moment, one may be surprised. Interestingly, this element of surprise is what makes unconventional advertising effective.
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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay an average of $5,481 per billboard. Within one month, billboards can earn up to 4.9 million impressions per week in Chicago, and about 19.8 million impressions per month. As such, businesses can expect to pay not less than $7 as the cost per thousand viewers, otherwise...
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.
One of these concepts uses bar coasters as ad space that gets delivered together with your ordered drinks at the homes of the audience.
Read More: https://www.adzze.com/product-bar-advertising/
Marketing managers use CPM calculator to determine how much to invest in their marketing campaigns. On the other hand, advertisers need CPM calculator to estimate the amount they will make based on the expected traffic capacity. In this post, we look at what is CPM calculator and explain why advertising agencies use CPM. Further, we will look at how marketers use the CPM calculator for OOH media. Lets jump right in.
What is CPM?
CPM Calculator for In-Hand Advertising
CPM is an advertising pricing model, used by the advertisers and publishers to estimate the cost of CPM advertising campaigns. In marketing, CPM represents Cost Per Thousand impressions, which represents the cost of one thousand ad impressions. CMP calculator represents a simplified division and multiplication and it is very easy to calculate, while it makes your marketing strategies much better.
Read More: https://www.adzze.com/cpm-calculator-for-in-hand-advertising/
The advertisement is printed on pizza boxes (or pizza box flyer) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the...
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Augmented reality is no longer a vision for the future. It is already shaping up as the most significant reality of today. Companies around the world are seeing it an accelerate time to market using AR advertising and improve product ROI right now.
Sources from retail customer experience say that furniture and lifestyle retailer CB2 experienced that the product pages featuring 3D and AR features drove 21% higher revenue per visit and a 13% lift in overall order size. Discussed on...
