Augmented reality is no longer a vision for the future. It is already shaping up as the most significant reality of today. Companies around the world are seeing it an accelerate time to market using AR advertising and improve product ROI right now.
Sources from retail customer experience say that furniture and lifestyle retailer CB2 experienced that the product pages featuring 3D and AR features drove 21% higher revenue per visit and a 13% lift in overall order size. Discussed on marketing dive, 3D content built upon AR advertising can increase conversion by up to 27.96% on retailer websites.
Here the 4 Reasons Why AR Print Advertising is the Future
We are here with solid reasons to incorporate AR advertising into your sales and marketing strategies. And want you to see how marketers run augmented reality OOH. AR simplified the sales cycle drastically. Product images and instructions in a brochure can’t tell the whole story. AR advertising helps customers to understand better and see the hidden features of a product. The ease of experiencing makes the purchasing decision confident and quick. AR advertising can turn any consumer packaging into an interactive Ad. Like the Zapper has been doing for their forward-thinking clients since 2018 and one of the top reasons you should try AR OOH Ads now. Learn more about the power of AR advertising in the future of AR OOH advertising.
Higher brand recall
Generate revenue while standing out
These interactive 3D experiences increase customer engagement and understanding. People buy what they understand. If they are sought with your product, you gain a competitive advantage and incremental revenue along with brand imaging.
Differentiate from competition
Go for cost-cutting and sustainability
Marketers are Using AR Print Marketing
AR advertising is not only a cutting-edge marketing tool but it also a cost-effective option to market your product. They limit the need to create bulk support print material for product demonstration. A minimal and sustainable approach is optimally achieved through AR advertising while standing you out as a forward thinker marketer.
Read More: https://www.adzze.com/here-the-reasons-marketers-are-using-ar-advertising/
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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.
One of these concepts uses bar coasters as ad space that gets delivered together with your ordered drinks at the homes of the audience.
Read More: https://www.adzze.com/product-bar-advertising/
The emergence of Coronavirus pandemic has brought challenges to the global marketing industry. This is because the traditional OOH marketing methods are no longer effective, after the government urged people to stay and work from home to control spread of the deadly virus. However, on the other side there are great opportunities that marketers can leverage on, and still reach their target audience. Marketing activation with sanitizing kiosks is one of the best approaches to reach the target audience....
The budget used to place a 1 billboard on a high traffic highway for 1 month can be re-allocated to distribute 60,000 pizza box flyer ads. This is sufficient to cover all households of a small town in the USA.
High Return on Advertising Spend
The average ROI is 2.5X. This means, for every 1 dollar the advertiser invested in a pizza flyer campaign, they received at least additional 2.5 dollars of sales.
Door hanger flyers are becoming very popular among advertisers and the marketing industry. Marketers are adapting to working with door-hanger distribution companies to promote their brands. Door hangers and flyers are a type of guerilla marketing. Guerrilla marketing adopts untraditional and creative advertising ideas and implements them in the best way possible. We are already familiar with the consequences of pandemics. People prefer to work and stay at home for their health. In this situation, to keep running the advertising...
A survey conducted by the platform Numerator indicated many industries are shifting their marketing tactics. Mobile billboards trucks start becoming obsolete and less popular due to the lack of targeting, lack of control of the reputation of the drivers and inability to prove how many people are visualizing the ads. Emerging tactics like Advertising with Augmented Reality surged to replace the old school tactics.
A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
