The emergence of Coronavirus pandemic has brought challenges to the global marketing industry. This is because the traditional OOH marketing methods are no longer effective, after the government urged people to stay and work from home to control spread of the deadly virus. However, on the other side there are great opportunities that marketers can leverage on, and still reach their target audience. Marketing activation with sanitizing kiosks is one of the best approaches to reach the target audience. So, how does the concept of activation with sanitizing kiosks work?
How the concept of Market Activation with Sanitizing Kiosks Works
The Center for Disease Control and Prevention in collaboration with World Health Organization continues to advocate for regular hand sanitization as an effective approach against Coronavirus. Thus, as the economy reopens after months of lockdown and global cessation of movements, we see hand sanitization kiosks have been installed within all public areas. This includes entry and exit points at the shopping malls, the government offices, places of worship, and even shop fronts across the streets. Thus, marketers have a great opportunity and can target their customers as they walk in and out of the hand sanitization locations.
The hand sanitization kiosks feature static or digital displays. Marketers can come up with custom adverts placed at the static or the digital screens, in order to reach the target audience. Activation with sanitization kiosks is the latest trend and one that offers several benefits to the marketers. Here are some of the advantages of using this approach to reach your target customers.
1. Delivers a Sensitive Message
Activation with sanitizing kiosks is beneficial since it helps the advertisers to deliver a sensitive message to their audience. First, the approach shows the target customer that the advertiser cares about the customer, hence the reason for supplying the hand sanitization kiosks. Thus, the focus is not only on market activation, but also on the well-being of the customers. Thus, the customer sees the associated brand as a valuable partner and forms a lasting connection with the brand.
Read More : https://www.adzze.com/marketing-activation-with-sanitizing-kiosks/
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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
The need of a more appealing advertising tactic was triggered by the decline in the power of traditional media. Nowadays there is greater demand for point-of-sale communications and need to precise audience targeting (2). Most of the traditional media compete in crowded categories generating a decrease in the perception and assimilation of the advertising message. The placement of ads at unusual places makes a surprising effect on the target audience enabling the receiver to improve the perception and assimilation of...
The budget used to place a 1 billboard on a high traffic highway for 1 month can be re-allocated to distribute 60,000 pizza box flyer ads. This is sufficient to cover all households of a small town in the USA.
High Return on Advertising Spend
The average ROI is 2.5X. This means, for every 1 dollar the advertiser invested in a pizza flyer campaign, they received at least additional 2.5 dollars of sales.
Marketing managers use CPM calculator to determine how much to invest in their marketing campaigns. On the other hand, advertisers need CPM calculator to estimate the amount they will make based on the expected traffic capacity. In this post, we look at what is CPM calculator and explain why advertising agencies use CPM. Further, we will look at how marketers use the CPM calculator for OOH media. Lets jump right in.
What is CPM?
CPM Calculator for In-Hand Advertising
CPM is an advertising pricing model, used by the advertisers and publishers to estimate the cost of CPM advertising campaigns. In marketing, CPM represents Cost Per Thousand impressions, which represents the cost of one thousand ad impressions. CMP calculator represents a simplified division and multiplication and it is very easy to calculate, while it makes your marketing strategies much better.
Read More: https://www.adzze.com/cpm-calculator-for-in-hand-advertising/
Have you ever wondered why some companies can spend billions of dollars on advertising campaigns only to get a few hundreds of customers? Well, the conversion rate has a lot to with the impact of the message on the target audience. It is why unconventional tactics like backpack billboards could be the answer.
Read More: https://www.adzze.com/why-backpack-billboard-is-ideal-for-grassroots-advertising/
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.
One of these concepts uses bar coasters as ad space that gets delivered together with your ordered drinks at the homes of the audience.
Read More: https://www.adzze.com/product-bar-advertising/
Marketers are now focusing on innovative and unconventional advertising methods that reach people in their safe places. Guerilla marketing is quite a trend among advertisers. It uses unconventional and innovative advertising. Creative advertising can grab people’s attention more quickly than any other traditional form of advertising. These advertising methods include door hanger flyers that will reach target audiences by door hanger flyer distributors.
Is advertising through the door hanger flyer distributor cost-effective?
Traditional advertising methods, such as printed materials and billboards, are...
