The emergence of Coronavirus pandemic has brought challenges to the global marketing industry. This is because the traditional OOH marketing methods are no longer effective, after the government urged people to stay and work from home to control spread of the deadly virus. However, on the other side there are great opportunities that marketers can leverage on, and still reach their target audience. Marketing activation with sanitizing kiosks is one of the best approaches to reach the target audience. So, how does the concept of activation with sanitizing kiosks work?
How the concept of Market Activation with Sanitizing Kiosks Works
The Center for Disease Control and Prevention in collaboration with World Health Organization continues to advocate for regular hand sanitization as an effective approach against Coronavirus. Thus, as the economy reopens after months of lockdown and global cessation of movements, we see hand sanitization kiosks have been installed within all public areas. This includes entry and exit points at the shopping malls, the government offices, places of worship, and even shop fronts across the streets. Thus, marketers have a great opportunity and can target their customers as they walk in and out of the hand sanitization locations.
The hand sanitization kiosks feature static or digital displays. Marketers can come up with custom adverts placed at the static or the digital screens, in order to reach the target audience. Activation with sanitization kiosks is the latest trend and one that offers several benefits to the marketers. Here are some of the advantages of using this approach to reach your target customers.
1. Delivers a Sensitive Message
Activation with sanitizing kiosks is beneficial since it helps the advertisers to deliver a sensitive message to their audience. First, the approach shows the target customer that the advertiser cares about the customer, hence the reason for supplying the hand sanitization kiosks. Thus, the focus is not only on market activation, but also on the well-being of the customers. Thus, the customer sees the associated brand as a valuable partner and forms a lasting connection with the brand.
Read More : https://www.adzze.com/marketing-activation-with-sanitizing-kiosks/
302 West 86th Street 11A, New York, NY 10024, UNITED STATES
About
As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience....
Have you ever wondered why some companies can spend billions of dollars on advertising campaigns only to get a few hundreds of customers? Well, the conversion rate has a lot to with the impact of the message on the target audience. It is why unconventional tactics like backpack billboards could be the answer.
Read More: https://www.adzze.com/why-backpack-billboard-is-ideal-for-grassroots-advertising/
When it comes to grocery stores ads, one should simply focus on supermarket advertising. Supermarket advertising involves the use of displays in various parts of the supermarket and also includes the use of shelves, register, receipts, and the shopping cart. Supermarket advertising and grocery stores ads will get your products and services seen in several cities especially if you are dealing with a franchise. Some methods of this in-store advertising technique include the use of shopping carts, shelves, receipts, and...
A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
The advertisement is printed on pizza boxes (or pizza box flyer) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the...
Grocery divider helps ensure order in the shopping cart and at the checkout lane. Besides, marketers use the grocery divider to advertise their brand. Grocery divider advertising is becoming common, based on its effectiveness in targeting the customers. To understand how effective grocery divider advertising is, let us look at how the method of advertising works.
Read More: https://www.adzze.com/is-grocery-divider-advertising-a-good-marketing-tactics/
