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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
The advertisement is printed on pizza boxes (or pizza box flyer) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the...
Augmented reality is no longer a vision for the future. It is already shaping up as the most significant reality of today. Companies around the world are seeing it an accelerate time to market using AR advertising and improve product ROI right now.
Sources from retail customer experience say that furniture and lifestyle retailer CB2 experienced that the product pages featuring 3D and AR features drove 21% higher revenue per visit and a 13% lift in overall order size. Discussed on...
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.
One of these concepts uses bar coasters as ad space that gets delivered together with your ordered drinks at the homes of the audience.
Read More: https://www.adzze.com/product-bar-advertising/
Advertisers have been using alternative to static billboards as vehicle advertising or digital mobile OOH. However, the use of advertising trucks during the ad campaign has risks as impact on reputation. When the truck carries the brand on the road, it plays the role of a brand ambassador. Any potential incident might risk other people on the road. If the truck driver misbehaves, the brand might suffer in terms of reputation. It is because the audience will associate bad behavior with the business. In addition, advertising trucks have several pitfalls as low return on the ad investment, difficult to track the outcomes and low brand recall. Advertising on trucks cannot pinpoint the exact audience that a business would like to reach. As such, the ad campaign might generate thousands of impressions per day, but only a handful of them will lead to direct action.
Read More: https://www.adzze.com/mobile-billboard-truck-here-is-why-you-should-avoid-it/
Marketing managers use CPM calculator to determine how much to invest in their marketing campaigns. On the other hand, advertisers need CPM calculator to estimate the amount they will make based on the expected traffic capacity. In this post, we look at what is CPM calculator and explain why advertising agencies use CPM. Further, we will look at how marketers use the CPM calculator for OOH media. Lets jump right in.
What is CPM?
CPM Calculator for In-Hand Advertising
CPM is an advertising pricing model, used by the advertisers and publishers to estimate the cost of CPM advertising campaigns. In marketing, CPM represents Cost Per Thousand impressions, which represents the cost of one thousand ad impressions. CMP calculator represents a simplified division and multiplication and it is very easy to calculate, while it makes your marketing strategies much better.
Read More: https://www.adzze.com/cpm-calculator-for-in-hand-advertising/
According to the statistic, 70% of people have the opinion that the use of augmented reality technology will bring many advantages. Considering these stats, marketers have the right time to integrate AR technology into an advertising strategy. If people were getting the opportunity to experience the technology with which they wanted to try shopping, it would have had many great effects on brand growth.
AR technology has evolved in the advertising industry. It has provided them a better chance to showcase...
