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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay an average of $5,481 per billboard. Within one month, billboards can earn up to 4.9 million impressions per week in Chicago, and about 19.8 million impressions per month. As such, businesses can expect to pay not less than $7 as the cost per thousand viewers, otherwise...
Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience....
A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
The introduction of digital billboards has seen the use of the advertising media increase substantially across the US since 2016. Nonetheless, it remains imperative for businesses to consider billboard advertising costs before settling for the media.
How much does it cost to use a billboard in the US?
Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay...
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.
One of these concepts uses bar coasters as ad space that gets delivered together with your ordered drinks at the homes of the audience.
Read More: https://www.adzze.com/product-bar-advertising/
Advertisers have been using alternative to static billboards as vehicle advertising or digital mobile OOH. However, the use of advertising trucks during the ad campaign has risks as impact on reputation. When the truck carries the brand on the road, it plays the role of a brand ambassador. Any potential incident might risk other people on the road. If the truck driver misbehaves, the brand might suffer in terms of reputation. It is because the audience will associate bad behavior with the business. In addition, advertising trucks have several pitfalls as low return on the ad investment, difficult to track the outcomes and low brand recall. Advertising on trucks cannot pinpoint the exact audience that a business would like to reach. As such, the ad campaign might generate thousands of impressions per day, but only a handful of them will lead to direct action.
Read More: https://www.adzze.com/mobile-billboard-truck-here-is-why-you-should-avoid-it/
