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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
Have you ever wondered why some companies can spend billions of dollars on advertising campaigns only to get a few hundreds of customers? Well, the conversion rate has a lot to with the impact of the message on the target audience. It is why unconventional tactics like backpack billboards could be the answer.
Read More: https://www.adzze.com/why-backpack-billboard-is-ideal-for-grassroots-advertising/
According to the statistic, 70% of people have the opinion that the use of augmented reality technology will bring many advantages. Considering these stats, marketers have the right time to integrate AR technology into an advertising strategy. If people were getting the opportunity to experience the technology with which they wanted to try shopping, it would have had many great effects on brand growth.
AR technology has evolved in the advertising industry. It has provided them a better chance to showcase...
According to statistics, the economic impact of virtual reality is predicted to reach a staggering $29.5 Billion in 2021. Marketers can use the technology to create interactive user experiences and enable the consumers to get up close and personal with the products or services.
Augmented Reality in Advertising
Here are great ideas of how to use augmented reality to market effectively.
1. Improve Buyer Awareness
Augmented reality plays a critical role when it comes to generating user experiences. Brands are using AR to educate their customers, hence increasing the customer’s awareness. Customers can use the technology to move around your store, without leaving the comfort of their homes. That way, AR enables the businesses to deliver better product awareness in an effective manner.
Read More: https://www.adzze.com/the-future-of-augmented-reality-in-advertising/
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.
One of these concepts uses bar coasters as ad space that gets delivered together with your ordered drinks at the homes of the audience.
Read More: https://www.adzze.com/product-bar-advertising/
The emergence of Coronavirus pandemic has brought challenges to the global marketing industry. This is because the traditional OOH marketing methods are no longer effective, after the government urged people to stay and work from home to control spread of the deadly virus. However, on the other side there are great opportunities that marketers can leverage on, and still reach their target audience. Marketing activation with sanitizing kiosks is one of the best approaches to reach the target audience....
Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay an average of $5,481 per billboard. Within one month, billboards can earn up to 4.9 million impressions per week in Chicago, and about 19.8 million impressions per month. As such, businesses can expect to pay not less than $7 as the cost per thousand viewers, otherwise...
