Humour can help brighten your day – and your adverts. Here are seven benefits to using Out Of Home advertising to make someone laugh.
People are more likely to remember a funny advert than a serious one. This could lead to them discussing it with others later on, allowing awareness of your business to be spread by word of mouth. So even if the person who originally saw your advert doesn’t buy your products, they might prompt someone else to.
If you’re not sure where to start with creating a humorous advert, Clear Start can help you with that and much more.
Using humour in your adverts can help you to build a relationship with your audience. Laughter can help to reduce stress, so when someone finds your advert funny, they subconsciously associate your business with feeling relaxed and happy. This generates a positive perception of your brand that you can continue to build on.
If someone finds your advert humorous or interesting enough, chances are they’ll take a photo and share it on social media. If the image goes viral, your audience is doing the advertising for you, for free! This allows you to reach more people than just those who see the advert in person.
The positivity associated with humour builds audiences’ trust in your brand, strengthening the relationship between business and consumer. It also humanises your business – if you make someone smile, they’ll perceive the business as friendly and approachable.
5: Helps to Push You Ahead of Competitors
As previously mentioned, humour leads to positivity. This can give you an edge over competitors who do not use humour in their adverts – audiences may perceive them as distant or overly formal. But an advert that amuses people suggests that you and the customer are on equal footing: you’ve let them in on a joke and a sense of understanding is created.
A funny advert can be eye-catching. Whether it’s an image that makes people laugh or a joke that they stop to read, humour makes your advert more interesting and helps it to attract attention. Plus, your audience won’t forget it any time soon, as there is evidence that humour enhances memory. Not only this, but it increases people’s ability to pay attention to what they’re looking at. So your advert will stand out on the street and in your audience’s minds!
People who would otherwise walk past an outdoor advertisement without taking much notice might stop and take an interest in something humorous. While another advert could fade into the background, humour prompts people to stop and read. Because you gave them the chance to connect with your brand, more people are aware of it and will keep you in mind.
Funny adverts are not just adverts, they boost mood and can improve a person’s day. You can test out different types of humour – wordplay, for example, or amusing imagery – to find out what audiences enjoy and boost your brand’s popularity.
And there you have it - 7 benefits of using humour in OOH advertising that are criminally under-utilised.
