Ads go green: Irish advertising industry unites to launch Ad Net Zero climate action push

Added on 16 June 2022

Ads go green: Irish advertising industry unites to launch Ad Net Zero climate action push irishtimes.com Initiative led by IAPI calls on ad business to encourage consumers to make more sustainable choices .... read more

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Added on 16 June 2022

7 Under-Utilised Benefits of Using Humour in Your OOH Advert Humour can help brighten your day – and your adverts. Here are seven benefits to using Out Of Home advertising to make someone laugh.

Added on 30 June 2022

Is Cinema Advertising Still Effective in a World Ruled by Digital Advertising? Cinema seems to be one of the main activities that people really want to return to ever since the pandemic calmed down.

Added on 16 June 2022

Video streaming platforms return to splurge on outdoor advertising livemint.com Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and even regional players are looking at billboards, hoardings, metro stations and airports, to promote indiv...

Added on 15 June 2023

The Role of Targeting in Online Advertising As the digital world continues to shift and evolve, online advertising has become more complex than ever before.

Added on 16 June 2022

Advertisers want BARC to report landing page data separately - Exchange4media exchange4media.com Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign r...

Added on 17 January

The Evolution of Advertising: Digital Strategies in Public Spaces Digital technology has changed the nature of promotion, but every day is a revolutionary day in fast-paced advertising circles.