How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns

Added on 16 June 2022

How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns pharmexec.com While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV). .... read more

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Added on 09 April

Meta Ads: How to Maximize Them to Achieve High Conversions Meta or Facebook is one of the most powerful advertising platforms, enabling businesses to target their perfect audience with laser focus.

Advertising

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Video streaming platforms return to splurge on outdoor advertising livemint.com Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and even regional players are looking at billboards, hoardings, metro stations and airports, to promote indiv...

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Maximizing ROI with Yahoos DSP Advertising Platform: A Marketers Guide Keeping up with the competition in the dynamic world of digital marketing nowadays is no simple task. To maximize their Return on Investment (ROI), marketers are continuously searching for new tactics and solutions.

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With focus on kids, govt curbs misleading ads; prohibits surrogate advertisements indianexpress.com As per the guidelines, surrogate advertisement refers to an advertisement for products or services, whose advertising is otherwise prohibited or restricted by t...

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Initiative Helps Advertisers Fund Journalism in Wartime adweek.com Brands4News.org, a new industry initiative officially launching today, is working to mitigate the problem of brands pulling ad spend...

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Added on 16 June 2022

MediaVillage Introduces AvrioB2B Self-Publishing and Search Platform for Advertising-Supported Companies finance.yahoo.com MediaVillage has introduced AvrioB2B, a business-to-business self-publishing and search solution for the advertising-supported media community....

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