I lead paid media and performance marketing at Horizon Media. Day to day that means running advertising for Sphere Las Vegas, Madison Square Garden and Capital One, and living inside the mechanics of TikTok, Meta, Reddit, Google, YouTube, Pinterest, the Trade Desk and CTV. What I care about is not the logo list. It is the question underneath all of it: what actually drives results, and why. Lately I have been most interested in where the big platforms are heading, and I write most of it down, usually with a strong opinion attached. My work is centered in New York and I live in the suburbs of Kansas City with my wife and two kids.
Verify ownership to attract more customers by adding business details and content.
