Sheltered in the whereabouts of Pink City, Jaipur, Aarti Sethia Studio was founded in 2013 by Aarti Sethia, a renowned name among the south Asian clothing industry. Famous for their artistic, beautiful and innate designs and dainty hand embroideries. The Brand was set up for the purpose of reviving the old art of traditional Indian textiles and covering people in the colours of the desert state.