Investing into mobile app development is not an easy decision as it includes many factors such as budget, ideas and complexity of the app. It is also important that many other things and points should be kept in mind as investing into mobile app is an expensive process. You never know how much costs it can incur on the investor if the app is not given into professional and expert hands. Unfortunately, if your first mobile app developer doesn’t know how to handle your app and it’s design and development processes in a successful manner, who will rescue you from the loss?

Well, there is nothing like cross-platform app development as it gives worth to the investment made to get an app created. A cross-platform app process is much less costly as well as time is saved to a great extent. App owners can save money through cross-platform app development, as well as the TTM is less as compared to the native app development processes.

Why think of cross-platform app development as the best option?
It is quite important that the apps should be compatible with different platforms and users shouldn’t face any problems while they are using the app. It means that the features and functionalities of the apps should be integrated into the app in such a manner that the app is hassle-free and smooth to use. Moreover, the UX of the app is everything to attract the users and retaining them is a big thing.  
 
It is this fact that most of the users of the app are attracted towards an app based on the UX of the app. If the user-experience of the app is not upto the mark, it is possible that the users can start finding the alternatives of the app. As we already know that there are uncountable apps in the App Store and PlayStore, so the business can suffer a lot if the app is not downloaded, rather it is deleted by the user after the use. Simply, there is no point in creating such an app that would harm the business/ services or ecommerce business. The sole motive of the app should be to add to the profit of the business without increasing any type of liabilities.  
 
Without any further ado, let’s get talking about the mobile app development and the things that should be taken care before the process to get an app created is started:

1) Survey the target market:
The first step in communicating all progress is a thorough market research. You need to understand the current products on the market and use this information to identify the gaps that need to be filled in the application, and to provide a completely new solution to the problem you are dealing with.
 
A comprehensive market research should help you find:
 
● Who is your competitor?
● What is their strategy?
● What are their strengths and weaknesses?
● What did the client say in reviews and social media?
● What are their unique outlets?
 
When you have answers to these questions, you can avoid rival mistakes, double your effective strategy, and clearly define your perspective on the problem and how to solve it. Millions of mobile applications are available, this is your chance to make sure you stand out.

2. Target Audience should be clear:
Can you clearly express the specific purpose of the application that you hired a mobile app development company and invested into it?  
 
Can you distinguish it from your site and its use cases?  
 
This is probably the most difficult step for business owners and marketers. Although it is difficult to limit all ideas to one or two sentences with a clear intention, it is one of the key steps to ensure the success of the application.
 
● What are the main features of the application?
● Why do people want to use it?
● What is the added value compared to mobile sites?
● Which business goals can help you achieve?
● Which audience will benefit from it?
● What does the audience need?
 
When you answer these questions, be honest to avoid wasting resources on unnecessary application features or targeting the wrong people.
 
Until now, you should be sure of the distance between the elevators. If you accidentally understand that you are facing potential investors, and they ask about your project, did you say a few words in a matter of minutes? Also in the early stages of the process, concentration and clarity can expand your success in many ways, so don't forget to get an accurate and clear idea of the purpose of your application as soon as possible.

3. Choose a native, hybrid or web application:
Some technical decisions are already at an early stage, but this is very important. There may be a significant impact on future development and maintenance between local applications, hybrid applications and web applications. That's why you can use market research and newly defined main goals and features to make the best decisions.
 
The biggest differences between original applications, hybrid applications, and mobile applications are:

Embedded programming language: This will affect and depend on the budget, the necessary timetable and the expertise available.
Go to the native device API. It depends on the features of the device you want to use with the application.

Distribution Method: This has a great impact on the promotion and definition of your application.

Multi-platform support: This is based on the target audience and market you want to reach, in most cases you want to appear in the Apple App Store and Android Play Store and you can hire cross-platform app development company for the same. Original applications are great for heavy tasks like playing games, using photos and videos. Web applications, on the other hand, are ideal for solutions that require a simple upgrade but do not require access to the original features of the device.

These two types are in the opposite area, local applications are the most expensive to develop and can be found in the application store, web applications are very fast and cost-effective to develop but downloadable from the application store or cannot be downloaded. The best of these two benefits is the hybrid application.  
 
Both platforms use the same code base, have access to device features and exist in two application stores. It is also suitable for the goals and objectives of most applications, such as productivity, utilities, and enterprise applications. Once you've identified the application type, you can share resources more easily and plan your entire mobile app development.

4. Understand monetization options:
The application can play many different roles for your business and benefit. While it is clear that a mobile app generates direct revenue from the application, other users may simply be a resource for the public or indirectly support other phases of the sales channel to enhance the brand's impact. What role do you want your app to play in the business model? If you plan to make money directly from the app, it's time to check the earnings status of the app.

5. Freemium Apps:
These applications can be downloaded for free, but some features and content are locked and can only be accessed through shopping.
 
Users of paid (advanced) applications must purchase and use applications from the App Store. Due to the cost advantages of this model, the mobile marketing strategy is indispensable for the unique cross-platform app development without any doubt.  
 
Although you can't (and should not) do all the ASO tasks early in the process, out of the box, the ultimate application store layout will make sure your development follows your thoughts.

6. App Optimization:
If you already don’t know about how to optimize your app in the App Store, you must have a professional at your side in the mobile app development process to help with the points that are important for successful ASO. We have mentioned some of the tips below and these things should be double-checked in the description of the App Store.

Application Name: Use length constraints (50 characters for iOS and 30 characters for Android) to make spelling and pronunciation easy, unique and easy to understand.
 
Keywords: This only applies to Apple. Apple has more room to define search terms related to the application.
 
Icon: Use clear palettes, avoid lots of detail, choose contrast colors and simple and clear concepts.
 
Screenshot: Use all five screenshots, tell the story of the title text and highlight the benefits.
 
Explanation: Focus on the first three lines (before the "More ..." link), clear the points and use the bullets to work.
 
Video Preview: It should be short, straight, clear general information that can be used in any positioning.

7. Understand the resources:
Ideally, you can create a dynamic plan around the release and announce your release date in advance so people can be excited and waiting for it.
For this, you need to understand the early steps of development. According to Kinvey, most companies take more than seven months a year to develop and deploy mobile applications.
 
That's why you need to start a conversation with developers and technical teams as soon as possible. This will allow you to control the entire project more effectively and set appropriate deadlines for different planning and development stages, such as:
 
● Use the enclosure definition
● Map the required functions
● Wireframe
● Selection of programming language/ platform
● Coding
● Design and develop
● Testing
 
It's a good time to change your budget. Depending on application complexity, functionality, infrastructure, and many other factors, the entire mobile app development process price is less than $10,000 for a simple iPad application and it goes to 6 numbers for a more complex full-size mobile app. The budget can change and it completely depends on the functionalities and features. Agencies and developers can vary the budget depending on the size, expertise, time and availability of the agency.
 
Another mandatory factor is the continued support of the application. You need continuous monitoring, error log verification, comment-based user experience optimization, and OS tracking. Knowing which resources to use early can prevent emergencies and delays. It should be known that these factors are only known to the expert mobile app developers. Therefore, you should never compromise on hiring the best developers.

8. High app security:
Finally, we must include the Privacy Policy if the application collects sensitive information from the user. Policies should cover the data collected and their use. The advantage of performing this step is to give yourself enough time to get the legal advice you need and plan and implement security measures in the app.
 
Mobile app security is one of the key points and must be taken care in the early stages of cross platform app development process of your app project. User information is most valuable to you and you should ensure that you have a process to collect, process and store this information and manage potential security risks. After completing these preparatory steps, you can easily go on to create your app, get it developed from a company or a team of expert developers.

Conclusion:
In this blog, we discussed about the important points that should be taken care before one plunges into the whole mobile app development process. If these points are ignored, there can be a heavy toll on the final results of the app being developed.