Therefore, packaging has always been a great tool to highlight the mass of products, so no doubt good packaging can become a value that increases sales. But how can we create a unique container to become memorize your brand? Join us, in Liquid Printer we will explain it to you!

Make your product relevant

Good packaging is not only based on being striking, but it also enhances the product itself and makes it relevant and different. For example, in Nutella they decided to give it value in an effortless way: making you could buy your Nutella boat with the name you choose. The truth is that they achieved what they were looking for, which was to make the customer have a connection with their product. Moreover, a link is not something that breaks easily. In this way, they managed to attract new customers who were excited to have a big bottle of chocolate with his name, and loyal to the old. Not to mention what they achieved in social networks. Who has not seen pictures of their friends posing with the boat of Nutella with a name? It is not easy to find a way for the packaging to enhance the product, but if you succeed, you will have a precious asset for your brand.

Help the customer in his purchase decision

Let's put ourselves in the situation of being in the mall. You have a cleaning product in front of you, but you do not know if it's what you need. In the back, there are many letters and technical names. Would you compare the product? Alternatively, would you choose one before using your mobile phone and taking a picture to tell you the benefits and key features? The packaging is not only to draw attention, but also to facilitate the decision to purchase the customer, and that is achieved by helping and giving reasons to choose us. With new technologies and intelligent packaging in this sense, it is more comfortable, but not all good packaging has to include the technology to highlight.

Limited editions that adapt to fashion

By definition, a fashion is a passenger, while the packaging is usually semi-fixed. It is renewed over time, but not as often as fashions. Therefore, an excellent way to show customers that your brand is current through limited editions. These are packaging, or capsule collections, that are launched during a specific time and then do not re-market. They are not released as a substitute for packaging “Main" brand, if not as an extra, something that if the customer wants to buy as soon as possible, just in case they run out. In addition to conveying that our brand is a modern brand and that pays attention to what is happening in the world around it, we also appeal to the sense of exclusivity of customers and that we all have.

Make a simple packaging

The market, especially retail, is very over saturated. The decision to buy customers when they are facing the products lasts a few seconds. If we make a compact packaging, where the client has to think a lot or full of letters with information, the possible client will merely look for a product that does not overwhelm him. Nowadays society lives very busy to stop to read and compare products. That's why a simple and colorful packaging, with the right and necessary information, is undoubtedly a great value that the customer thanks after the fatigue that is continuously surrounded by brands.

Redesign stock products

Sometimes companies start to accumulate a stock of products that no longer have so much market outlet, either because they do not end up liking or because there are newer and better ones. A useful method that can help reduce these stocks and, of course, recover part of the investment is the creation of discount kits. For these "jammed" products, a new packaging image and an extra discount can make the customer feel attracted or have the feeling that the product is sufficiently different to give it another chance. Sometimes minimal changes in packaging can achieve great results.

Create kits by categories

Another good way to reduce stocks and increase sales is to create kits by category. This works in particular with brands that have different products but within the same category (for example hygiene). With a simple redesign, such as a cardboard strip you can provide a different communication in addition to bringing together different products. The latter can be used to cross-sell, for example, by saying that for the purchase of a kit you receive a percentage discount on another product. This is undoubtedly an excellent method to reduce stocks of old products while power purchases of a new one.

Now that you know some techniques to increase sales with packaging, it only remains that you try to apply the one that best fits your brand. Of course, there are endless ways to implement them, and it is not something simple that depends on the situation, but if you manage to adjust them to your goals, you can achieve incredible results that will go beyond sales.