A recent survey stated that 34% of the companies surveyed had created an integrated digital marketing strategy and 16% of companies said they use Internet marketing on and off. A staggering 50% of the respondents stated that they did not have a defined strategy for Internet marketing. These numbers suggest that there are still businesses that are not exposed to the awesome capabilities and powers of Internet-based marketing.
It is necessary for Indian businesses, in particular, to realize the importance of an integrated Internet marketing strategy in this era if they want to survive in a highly hysterical and competitive market. Without the help of digital marketing services, they fall short of strategist and face the dangers of being directionless. They will never know their online market share, their current market share will be gained by existing and start-up competitors and they will never have a powerful offer.
A digital marketing company can help businesses harness the power of a strong web-based marketing strategy. The use of novel platforms such as social media can be a game changer as more and more people are using them to engage with the brand. It is an excellent place to gain followers, connect with them and provide them with relevant and helpful content. Once they become loyal brand followers, targeted advertisements are offered to convert them into customers.
Online marketing is present and future. Stay-away businesses do so at their own risk. It is worthwhile to climb the digital bandwagon at the right time.
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