Establishing the perfect brand identity in today's competitive market is of the utmost importance. Everyone would agree with that. Your brand does not stand out and grab the attention of the audience. After all, you don't want your brand to be memorable and not mistaken to be one of your competitors. If it doesn't, then it will be very tough for you to reach your audience, let alone increase sales or leads. And this is one of the most significant issues several businesses are facing today. Luckily, there is a simple solution to solve this issue - Re-branding.
What is Re-branding?
Re-branding is nothing but creating a fresh, unique, and modern identity for your brand, in the market, completely different from that of your competitors.
Although re-branding may seem easy, in reality, it can be quiet challenging. There are several aspects you need to take care of to create the perfect identity for your brand. And you will not believe it many businesses still go wrong with it.
In this article, we'll show you the five common blunders businesses make while re-branding.
4 Common Pitfalls Of Re-branding You Should Avoid
Inadequate Research
Thorough research is the backbone of any successful operation in a business. Before you start with your re-branding process, perform a comprehensive competitor and consumer research to understand what they are exactly looking for and how you can capture their attention. Companies often overlook this aspect while re-branding their business and, in turn, lose on opportunities that might help them create a brand identity that makes waves in today's cut-throat market.
Failure to consult
While re-branding a business, we often forget who we are re-branding for and why. The central purpose of re-branding is to grab the attention of your target audience. And remember, your consumers make your brand. To exactly know what they want, you need to take the time to ask them. Another option is to employ experts who offer Branding And Design Services in India and around the world. They'll have the expertise and knowledge to give you ideas as well as re-brand your business efficiently.
Jeff Bezos once said,
"Your brand is what people say about you when you’re not in the room."
Never forget this throughout your re-branding process.
Re-branding Only The Logo Or Website
Consistency often is the most significant part of re-branding your business. Yes, your logo and website are the first, most essential visual representations of your brand. But your brand is a lot more than just that. It is all about the consumer experience. For that reason, revamping just the aesthetics without making any changes on a deeper level will not provide the desired outcomes. Re-branding is all about the overall experience and not just shiny parts.
Not Leveraging Existing Brand Equity
As a business, you should always value what you stand for and safeguard its essence. But, some decide to give it an entirely new look and feel and end up losing the ethos of the brand. Building brand identity takes years and is not achieved overnight. So completely changing the bare bones of a brand's identity can be disastrous. Significant changes without leveraging the existing sentiment can only lead to you losing your existing customers and not gain new ones.
