Your website, as a tool for presenting your company on the internet, has the potential to bring you success and recognition among your target audience. However, at the same time, it can lead your startup to failure if you don't adapt it to user and search engine requirements. It's important to approach the design of your future web resource carefully to avoid a negative scenario.
So, how do you create a truly appealing website for visitors? For example, a portal offering immigration jobs USA or an e-commerce platform should have user-friendly search and filtering for vacancies/products. This significantly simplifies users' interaction with the site and gives you an advantage over your competitors. It's important not to make some common design mistakes.
In this article, we will discuss six problems newcomers face when creating a website and explain how to avoid them.
When visitors first encounter a website, they notice its visual elements. Then, they look at headings and descriptions to better understand what the resource offers. Critical mistakes include large text blocks, poor typography (placement of descriptions on the page), different fonts, and text colors.
Text color that blends with the background makes your descriptions hard to read. Furthermore, headings and main text are visually indistinguishable. As a result, critical information remains unnoticed by users. It's also important to consider that large text blocks are challenging for users to consume. All of this inevitably leads to a decrease in website conversion.
This problem arises for those who strive to make their website memorable with non-standard text styles. Here, it's essential to understand that the rule "the brighter the website, the better for the user" doesn't always work.
A website should encourage users to buy/order/register, but for this, effective calls to action are necessary. Confusing, text-heavy, or inconspicuous offers are mistakes that you should avoid if you want a high conversion rate.
An unclear CTA doesn't convey what the user gets when collaborating with you, so they are unlikely to take up your offer. Also, a small and inconspicuous call-to-action button may go unnoticed by the customer. Thus, you risk losing many potential buyers.
If your website takes too long to load, you're losing customers. According to statistics gathered by Forbes, 40% of customers won't wait for a page to load if it takes more than three seconds. Various studies suggest that the ideal website loading time should be no more than two seconds, or else users will move to other sources.
Slow loading increases the bounce rate among website visitors, leaving them dissatisfied and unlikely to return. This decreases your website's traffic and, as a result, leads to a drop in conversion and profitability for your online business.
Low loading speed can be due to large image sizes and excessive animation elements.
Studies show that approximately 55% of website traffic comes from mobile devices. Therefore, a website that doesn't display correctly on smartphones or tablets causes inconvenience to users and financial losses for business owners.
A website that's not optimized for mobile devices may load slowly, hide important text, display images incorrectly, and cause difficulties when clicking buttons or links. This results in a negative user experience, causing you to lose customers who prefer to browse web pages on their smartphones.
In a rush to complete your website, you might overlook mobile device optimization. To create a website that all users appreciate, pay attention to this aspect during the planning stage.
Define your requirements for developing a responsive website before starting the project.
Look for IT services in the USA that specialize in creating mobile-optimized web resources.
Test the functionality of each page on different mobile devices before launching.
A website with too many non-functional pages or links disappoints users and the website owner. The "404 Page Not Found" error can prompt your audience to switch to your competitors' websites and ultimately choose their services.
Non-working pages create an impression of unprofessionalism about your company, harming your image and reputation. This leads to user attrition, reduced engagement and trust, as well as decreased sales.
The absence of SEO (Search Engine Optimization) results in your website not appearing in the search results for common search queries by potential customers. An unoptimized website becomes practically "invisible" to search engines. Therefore, a potential buyer is unlikely to see your site when searching for products or services similar to yours.
A website without SEO hinders the promotion of your web resource on the internet and reduces organic traffic. Furthermore, a low ranking in search results significantly reduces the number of visits and conversions, leading to the loss of customers and, consequently, revenue.
Search engine algorithms constantly evolve and have learned to distinguish quality content from meaningless keyword stuffing. Therefore, along with website development, ensure the creation of valuable content on web pages.
Now you know what mistakes are most commonly made in website design. To avoid non-functioning pages, 404 errors, slow loading, and other issues, take your work on your web project seriously.
Carefully curate the content for your publications, focus on SEO, and create concise and clear headlines and calls to action. Additionally, test each page on various devices and ensure that all design elements harmoniously blend. These actions will help you create an attractive and user-friendly website that will gain popularity among users.
