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    What makes Magento the Best E-commerce Platform?

    25 May 2023

    The eCommerce world is growing with the increase in the rate of online purchases. People around the globe prefer to shop online from e-commerce platforms instead of roaming in the market and malls for small needs.


    Also, businesses are moving to E-commerce platforms for selling their products to enhance their revenue and sales. These platforms provide user-friendly interfaces, flexibility, scalability, and better service to the customers. To leverage these Magento development services you can look around for a company providing cutting-edge services for your Magento eCommerce website.


    In this article, we have spotlighted the information and features of Magento, an eCommerce website development platform. Reasons why you choice approach Magento for E-commerce platforms are also mentioned below.


    In this era of digitalized shopping, individuals and merchants are looking for robust E-commerce platforms that offer outstanding online services and great user experience to magnetize new customers and target audiences. Magento is the best open-source eCommerce platform consisting of a wide range of features that makes smoothen path for your eCommerce business to step into the world of online shopping & selling.  


    More than 167,000 active eCommerce sites are driven by Magento 1 as of October 2022, while almost 100,000 are powered by Magento 2. This represents about 0.9% of all online retailers. This is only one of the usage figures for Magento that solidify its position as a major player in the online retail sector.


    What is Magento?

    Magento is an open-source eCommerce platform launched on 31st March 2008, that enables businesses to showcase their online store on it to sell and earn digitally. Business giants like Nike, Samsung, etc are taking benefits from Magento.


    Magento, an e-commerce website development platform was owned by Abode in 2018. Around 200,000 websites are currently using Magento for their businesses, because of its open-source functionality users are able to control, manage and set up their online store on their own showcasing all the products in an attractive way to the target audience. Also, it offers various resources and features to magnetize customers like marketing, SEO-friendly, inventory management tools, etc.


    After more than ten years on the market, Magento has grown to become the largest eCommerce platform in the world, with the support of over 250,000 retailers worldwide. Magento's remarkable attributes are the sole cause of the widespread confidence among its customers. You can also become one of those retailers by approaching a Magento website development company for your E-commerce website.



    Reasons why you should choose Magento for your eCommerce website?

    Magento is the best E-commerce development platform worldwide, benefitting a broad spectrum of users globally. There is a pool of reasons for choosing Magento eCommerce development service for your business website. Some major reasons are mentioned below:


    Open source:


    Magento is open-source, which means you can customize your online store according to your interests, also supports high security, you can use plug-ins, add features and make it attractive and unique. This is one of the main reasons why Magento is most recommended as the first choice for an E-commerce platform.


    Ease in management


    It aids in the convenient and effortless management of your website even when you are running multiple stores. You can manage all your store from a single backend system. It is amazing as it not only saves your time and effort in managing sales online but also enhances your revenue as no customer will be missed. Its currency feature, multiple language accessibility, shipping & order management as well as supporting international orders all makes it the best platform for eCommerce websites.


    Mobile usability


    In addition to its outstanding features, Magento is the greatest eCommerce platform because of its strong mobile potential. The HTML5 platform is used by the system's open-source and commercial versions to scale photos, play videos, and improve the mobile user experience while making purchases.


    SEO friendly


    Increasing traffic with the help of search engine optimization tools is the best strategy for so long. It maximizes your return on investment. Magento offers you SEO-friendly environment by allowing you to add essential keywords to your URLs, tags, and descriptions on your eCommerce website. Magento also has some important tools like up-sells & cross-sells, along with helping you in bringing traffic to your website it also provides these tools that can enhance your conversion rate and cost of your order.


    Customized Integrations


    Magento offers more customization options for an online store by allowing integration from third parties. This is a key benefit of the eCommerce platform that Magento provides. Magento makes it possible to customize each and every store. Basic third-party connectors, including extra payment gateways, primary web applications, delivery solutions, Google analytics, order tracking, etc.


    Themes and extensions


    Another amazing feature of Magento is its pool of extensions and themes. Magento and its large community entail a vast arena of extensions and themes that can be easily utilized by its users. These tools will help them make their website unique and different to stand apart in the crowd of many competitors.


    Conclusion

    Magento is a platform that is incredibly resourceful, creative, and user-friendly. The competition between eCommerce websites is skyrocketing to create an online store and making it stand in the market is getting hard. We think Magento is an excellent choice for both small and large enterprises, and we're confident that its popularity will keep on growing.


    You can choose Magento and streamline your businesses to achieve a competitive advantage in the cutting-edge market. If you want to dive into the market of eCommerce take the help of an experienced Magento web development company to create a comprehensive website.


    Author bio

    Rahim makhani is a skilled technical consultant with a passion for helping businesses leverage technology to achieve their goals. With 10+ years of experience in the industry,  Rahim has a deep understanding of the latest trends and technologies and is adept at developing customized solutions for clients. Their expertise spans a range of industries, and they are committed to delivering results that exceed client expectations.


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