Social media marketing is one of the most engaging and robust tactics when it comes to advertising and creating online branding. Facebook, Instagram, Snapchat, Pinterest and Twitter are some of the popular platforms that are in the trend and providing impressive results to many of business in building brand value. Today we are going to discuss Facebook & Instagram advertising after Facebook announced the series of modifications to its news feed algorithm. Content posted by friends and family of users is the top priority, sending less traffic, taking a toll on social media for marketing. Now Digital Marketing companies require to change their strategies accordingly. Here are a few tips for Facebook Marketers that help your brand reach its target audience.

HOW YOUR BRAND CAN STAND OUT FROM ONLINE CLUTTER –

Social Media platforms are changing their algorithms continually with the time that make Social media marketing more challenging. To overcome this issue, maintain the interest of your audience by creating meaningful and polished content. Humanized content encourages customers to take part in the conversation, share their opinions that relate to your brand. Sharing unique and relevant content let your brand to have a dynamic and holistic marketing communication approach on social media platforms. 

We are a leader in providing a robust digital marketing service in Dwarka Delhi. Through our analyses and research, we found some of the latest content marketing strategies that can give far better chances of succeeding online.  These are few –

1# GO LIVE, SHARE YOUR VIDEOS –

People tend to watch Live videos three times longer compared to others, according to Facebook. Recently Facebook introduced its Live video option that allows users to share live video broadcasting in real time. Real-time comments features make it easier for businesses to respond to live viewers who are the live audience of your broadcast. It built an authentic conversation with the audience in a very interesting way. 

2# USE BUSINESS TOOLS AND INSIGHTS – 

As we know that Instagram introduced a business profile feature on its platform. This feature is being rolled out in many countries eventually making it available worldwide. It is unquestionably a renowned Digital Marketing tool that allows users to create a business profile for Instagram business. Similar to Facebook pages, each Instagram business profile gets insight data and promote advertisements through the Instagram app. 

We are also engaged in offering Instagram marketing service, Facebook marketing, and other Social media marketing services at the best price.

3# USING INTERACTIVE GRAPHICS AND CONTENT CAN BE BENEFICIAL –

Using Animated GIFs is far more effective and interactive way than static images. This form of content enables brands to tell their stories with a more realistic and relevant way. Animated GIFs and other visually stimulating illustrations make the content more relatable and sharable that can make the brand more appealing to the target audience. You can make a poll on your post using GIFs that represent the brand online activity and increase brand awareness. 

Web2Tech solutions, a trusted digital marketing agency in Dwarka, offers comprehensive services that are guaranteed to help your brand reach the targeted audience. Publishing different content styles are simple tactics to bring potential leads and attract customers. It is essential that the stories you tell should intend to engage and encourage your viewers to take action. Developing awareness is good, but presently, implementing brand loyalty and improving brand perception is our long-term aim.