Vitality 4 Life is an Australian owned and operated company, located in beautiful Byron Bay in Northern NSW. We are a team of dedicated individuals who are passionate about both health and the Vitality 4 Life Approved Product Range. Owner and Company Director, Roger Akins, first discovered cold press juicers in the late 1980's. Understanding the importance of raw foods and his personal experience of using raw fruits and vegetables to turn his health around; Roger saw cold press juicers as miracle machines. A machine which could deliver a nutrient-dense living juice directly into the blood stream. A machine which would allow one to consume a normal days worth of fruits or vegetables in just one glass! His incredible passion for cold press juicers and raw foods was the beginning of Vitality 4 Life. Starting simply as the knowledge of what juicing and raw foods could do for one's health.