The Telecom retail-world is complicated when compared to many other segments. The technology changes fast. Entirely new product categories emerge often, with constant releases of new products, creating a high demand on both retail-solutions and the staff that sell them. Devices, software and product offers must all be explained and compared while considering individual customer needs. In short, Telcom retail is more demanding than other straight-forward shops.
Visual ID has developed concepts together with Telia for 10 years, creating #retail-strategies and developing functional #RetailDesign. #BrandExperience, customer flows, products displays, omnichannel and more, are all vital parts when designing optimal solutions for the modern shopper.
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