Over the last 15 years or so some of who exhibit or attended custommotorcycle shows within the UK and mainland Europe, may well have come acrossthe guys and gals of The Hogfather Online who have quietly (and sometimes not soquietly) been expanding and diversifying their range of interrelated motorcycleofferings. 

Yeti Edwards the General Operations Director and creator of The HogfatherGroup has recently returned from Russia after a very successful business trip,to further expand their portfolio across the old eastern bloc – with Russiantranslated online web site https://www.thehogfatheronline.ru is already hitting thecustomers there. 

Yeti was interviewed by a couple of biker rock type radio stations andmotorcycle magazines and looking to appoint an exclusive team in Moscow for alleastern bloc transactions, with a Russian born link lady here in the UK. Allhave praised the depth the bespoke in house built web-sites, especially thevast range and the low prices, not one item is sold at MRRP; ALL arediscounted, some items as much as 80% off, with over 1 million products to goat. 

Yeti advises “it’s a simple business model, get the infrastructure right,get the margins tight, then take it to market. I used to work in globalbusiness at board level and was a complete novice to retail. I’ll be the firstto admit I’ve not got it right all the time as I’ve gone through the steeplearning curve, but we must be doing something right as we grew, as othermotorcycle infrastructures collapsed, many during the recession and many moreafter. 

There are several areas that we were and are still pioneering, CAD 2D and 3Dvirtual design to physical builds. But another area I thought was lacking inthe motorcycle world, as I worked around the globe in my previous career wasexpansive online parts and accessory shops. 

As such we spent around over 5 years and invested around £60,000 in thedevelopment of “The Hogfather Online” specifically for American V Twin partsand accessories and “Motorcycle Hyper Store” specifically for British, Europeanand Japanese parts and accessories, both critically acclaimed by the bikingpress. 

We now have a healthy global and increasing customer base who agrees withour tag line of “The Widest Choice at the Lowest Prices on the net”, we achieveall this by have very meagre profit margins, throughout our portfolio range –lots of littles if you like”.