If there is one thing that the business owners look out for always, it is the data. For any website, where does the data come from? What helps the business owner to transform the consumer data into actionable business understandings.

Well! The answer is Google Analytics. According to the best Pay Per Click Services in Gurgaon, Google Analytics Metrics, an eminent web analytic service provided by Google helps to track and report your website traffic. It is a platform that is inside the Google Marketing Platform brand. This service has been provided by Google ever since the year 2005. It is useful to measure your ROI basis your brand advertising and be able to track your video, flash applications, and various social networking websites.

Google Analytics metrics provide you with various information that provides you with relevant data on your website performance for a specific time. The feature of your website that Google Analytics metrics refers to is called a dimension.

Most of the business owners have their world around this. For a business owner and a decision-maker of big business, you would be aware that owning a website is very important for your business. For this, you would be having a well-designed website created. Once your website is in place, you make use of the website analytics data to check on the website performance and basis that you can update your website for better results. 

Having said this, let us see the most important Google Analytics metrics for your business:

• Traffic – Gone are the days when there are many customers that line up external to your store to get their hands on a new entrance. That is when you are aware that your product is effective in the market.