Did you know that 96% of Americans shop online? Still, in spite of this crushing number, we still have 29% of small businesses without an online presence! This happens because some business owners see the web process as an off-putting task that requires advanced technical skills and large investments.
While it does take advanced technical skills to put up a site the proper way, in today’s world the investment is not that big, especially if you find the right people to work with you. For instance, we are a web design company in the Milwaukee area, and we work on a wide range of web and mobile app development projects for small businesses.
Also, in the hope that business owners will start to see the web for its true value, today we want to talk about web practices that help you grow your business.
#1: The Responsive Design
In our day and age, most people use their phone or tablet to go online and, if your site doesn’t implement a responsive design, you will lose a large share of your possible clientele. Even more, search engines like Google modified their algorithms to boost mobile-friendly sites while leaving the classic ones behind.
So, if you want to make sure your business will grow, you should talk to a graphic designer about a responsive template.
#2: Call People to Action
It’s important to be straightforward with your site’s visitors and ask them to do what you want them to do. In the website design world this is called a call to action, and it’s very important to know how to implement it.
For instance, if you want visitors to sign up for your newsletter or you want them to start shopping, create the perfect path that will lead them to the action. Some of the best online stores took off because they knew how to make visitors understand what they can get from the moment they landed on their home page.
So, don’t get yourself lost in describing your mission or talking about how you got in the business. There is a special section for this, but your home page should be about the relationship that can be established with your customers.
#3: Clear Contact Details
In web design it is very important to keep an open channel between your company and your customers. That’s why you must make your contact details visible at all times.
The waterfall model is considered the most traditional software development method. Also known as the linear-sequential life cycle model, this SDLC methodology remains a useful approach for projects with fixed and clear requirements.
It's a useful model when you don't want to be involved in the development process. Simply provide your requirements, and we'll deliver the finished software product, along with maintenance support. The best part is, with this model, we can determine your cost estimates before the project begins.
Custom software development is key to the long term success of organizations. A custom software system is tailor-made to the unique and specific demands of your enterprise. It scales with your business growth and maximizes the overall productivity. In addition, custom software is a wise investment that brings significant money savings in the long term.
At Symphony Software, we take pride in our unique approach to custom software development. We use an in-depth software development life cycle (SDLC) to make...
In many cases, the website is one of the most vital elements for small businesses. It is the main way the business gets to attract clients and market services and products, so it is the very heart of the sale process.
While this is a general explanation, it is true that an aesthetically pleasing design will make your viewers stop and browse. This happens because the site is easy on the eyes, creating a user-friendly interface that keeps people entertained while...
will generate about $189 billion in revenues via in-app advertising and app stores. So, you can see how, to an innovative marketer, a mobile app can be a genuine gold mine.
As an app development company, we worked on a wide range of projects and below, you can see the top ten most innovative ways to use an app to increase sales.
# Offer Coupons for Installing the App
If you feel your users are dormant (they download the app but don’t buy...
people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses...
The term UX comes from User Experience and describes every interaction your users have with your website/mobile app or other online services you provide. In short, it’s the way users get to use your online pages (mobile or otherwise) and how they feel when doing so.
How Can UX Help My Business?
In today’s day and age, when there are lots of sites and apps, it’s the small details that make the difference. For instance, you should think less about what you...
