Did you know that 96% of Americans shop online? Still, in spite of this crushing number, we still have 29% of small businesses without an online presence! This happens because some business owners see the web process as an off-putting task that requires advanced technical skills and large investments.
While it does take advanced technical skills to put up a site the proper way, in today’s world the investment is not that big, especially if you find the right people to work with you. For instance, we are a web design company in the Milwaukee area, and we work on a wide range of web and mobile app development projects for small businesses.
Also, in the hope that business owners will start to see the web for its true value, today we want to talk about web practices that help you grow your business.
#1: The Responsive Design
In our day and age, most people use their phone or tablet to go online and, if your site doesn’t implement a responsive design, you will lose a large share of your possible clientele. Even more, search engines like Google modified their algorithms to boost mobile-friendly sites while leaving the classic ones behind.
So, if you want to make sure your business will grow, you should talk to a graphic designer about a responsive template.
#2: Call People to Action
It’s important to be straightforward with your site’s visitors and ask them to do what you want them to do. In the website design world this is called a call to action, and it’s very important to know how to implement it.
For instance, if you want visitors to sign up for your newsletter or you want them to start shopping, create the perfect path that will lead them to the action. Some of the best online stores took off because they knew how to make visitors understand what they can get from the moment they landed on their home page.
So, don’t get yourself lost in describing your mission or talking about how you got in the business. There is a special section for this, but your home page should be about the relationship that can be established with your customers.
#3: Clear Contact Details
In web design it is very important to keep an open channel between your company and your customers. That’s why you must make your contact details visible at all times.
The term UX comes from User Experience and describes every interaction your users have with your website/mobile app or other online services you provide. In short, it’s the way users get to use your online pages (mobile or otherwise) and how they feel when doing so.
How Can UX Help My Business?
In today’s day and age, when there are lots of sites and apps, it’s the small details that make the difference. For instance, you should think less about what you...
Minimizing waste and increasing the customer base is important for business development. But, many organizations do not realize the importance of waste reduction. This is where Lean Software Development can help. It is a method for developing software that focuses on reducing waste, speeding up product delivery, and increasing profit and customer value.
Symphony Software works with this model to minimize waste and to deliver the right products on time. Here is the process we follow:
The waterfall model is considered the most traditional software development method. Also known as the linear-sequential life cycle model, this SDLC methodology remains a useful approach for projects with fixed and clear requirements.
It's a useful model when you don't want to be involved in the development process. Simply provide your requirements, and we'll deliver the finished software product, along with maintenance support. The best part is, with this model, we can determine your cost estimates before the project begins.
When it comes to moving forward in business, there are two main factors you need to watch out for: increasing sales and decreasing costs. If you manage to achieve a balance between these two key factors, you’ll soon notice a change in your pace towards success.
Still, while it’s easy to talk about this, increasing sales and decreasing costs require smart strategies and a lot of analysis. After all, there is a lot of trial and error before you actually manage...
When it comes to moving forward in business, there are two main factors you need to watch out for: increasing sales and decreasing costs. If you manage to achieve a balance between these two key factors, you’ll soon notice a change in your pace towards success.
Still, while it’s easy to talk about this, increasing sales and decreasing costs require smart strategies and a lot of analysis. After all, there is a lot of trial and error before you actually manage...
Guest blogging is an easy and quite lucrative way of promoting your site, product, event, and more. It’s actually considered, by many SEO specialists, as being the solution to all your growth and conversion problems when you don’t have a huge marketing budget.
The concept of guest blogging or guest posting is well-known in the digital marketing world and goes in two directions:
Posting content on other blogs/sites and asking owners to include a link back to your site
