Did you know that 96% of Americans shop online? Still, in spite of this crushing number, we still have 29% of small businesses without an online presence! This happens because some business owners see the web process as an off-putting task that requires advanced technical skills and large investments.
While it does take advanced technical skills to put up a site the proper way, in today’s world the investment is not that big, especially if you find the right people to work with you. For instance, we are a web design company in the Milwaukee area, and we work on a wide range of web and mobile app development projects for small businesses.
Also, in the hope that business owners will start to see the web for its true value, today we want to talk about web practices that help you grow your business.
#1: The Responsive Design
In our day and age, most people use their phone or tablet to go online and, if your site doesn’t implement a responsive design, you will lose a large share of your possible clientele. Even more, search engines like Google modified their algorithms to boost mobile-friendly sites while leaving the classic ones behind.
So, if you want to make sure your business will grow, you should talk to a graphic designer about a responsive template.
#2: Call People to Action
It’s important to be straightforward with your site’s visitors and ask them to do what you want them to do. In the website design world this is called a call to action, and it’s very important to know how to implement it.
For instance, if you want visitors to sign up for your newsletter or you want them to start shopping, create the perfect path that will lead them to the action. Some of the best online stores took off because they knew how to make visitors understand what they can get from the moment they landed on their home page.
So, don’t get yourself lost in describing your mission or talking about how you got in the business. There is a special section for this, but your home page should be about the relationship that can be established with your customers.
#3: Clear Contact Details
In web design it is very important to keep an open channel between your company and your customers. That’s why you must make your contact details visible at all times.
Custom software development is key to the long term success of organizations. A custom software system is tailor-made to the unique and specific demands of your enterprise. It scales with your business growth and maximizes the overall productivity. In addition, custom software is a wise investment that brings significant money savings in the long term.
At Symphony Software, we take pride in our unique approach to custom software development. We use an in-depth software development life cycle (SDLC) to make...
The Best Choice for Web Design & Development Business
As a well-established and experienced Milwaukee Web Design Company, we know how important a great site is for business these days. But it’s not just about knowing how to design a website, the entire process is important. After all, most small to medium businesses can afford to hire a talented graphic designer to create a fantastic template. What it matters is the process that leads to the site and the process...
Tips to Get Most Out Of Your Website as a Business
Websites are as common today as newspapers used to be in their times. Not to mention that we have a wide range of sites starting with personal blogs and ending with news and entertainment! Still, in this article we’ll only talk about the business website. This type of a webpage is designed to present your business and support it in front of you possible clientele, and most businesses large or...
Minimizing waste and increasing the customer base is important for business development. But, many organizations do not realize the importance of waste reduction. This is where Lean Software Development can help. It is a method for developing software that focuses on reducing waste, speeding up product delivery, and increasing profit and customer value.
Symphony Software works with this model to minimize waste and to deliver the right products on time. Here is the process we follow:
The Lean model for software development focuses on eliminating waste, making decisions as late as possible, and delivering results faster. Teams work to find ways to reduce waste at every step. At its core, the model empowers the entire project team in decision-making.
Agile Model
The agile model combines an incremental and iterative approach. The software is released, tested, and improved at each iteration. Surprisingly, the agile model encourages fast failure because it's believed that failing fast...
people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses...
