people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses choose the mobile web and here’s why.
Adding Value to the Customer Experience
Before you start making calls to find a professional graphic designer that can build an awesome template for your app, stop and think. Will the app bring value to your customers’ experience? Are they going to use it to improve their day-to-day activities?
If the answer to these questions is ‘no’, then you probably don’t need an app. No one is going to download and install it if all it does is promote your products. You can still do this by using the mobile web and you have a better chance of getting new clients this way.
What will it do?
The main aspect you need to figure out in mobile app development is the purpose of the app. So what do you plan on doing with your app? Will you help users find your locations all over the country? Or maybe you’ll help them find products and compare prices.
Regardless of purpose, make sure you understand it clearly before you hire web development services. If you can’t clearly define a role for your app, then you should reconsider creating one.
How is it different from your site?
The site is a must-have these days, and it must be responsive. This means your user-interface will adapt to any screen type and resolution. So why do you need an app then?
If the custom mobile app you plan on developing doesn’t bring anything new compared to the site, then the app will be redundant.
How will an App benefit your Business?
As a Milwaukee-based web design company we’ve also seen many businesses benefit from their apps so let’s take a look at their real potential:
Custom software development is key to the long term success of organizations. A custom software system is tailor-made to the unique and specific demands of your enterprise. It scales with your business growth and maximizes the overall productivity. In addition, custom software is a wise investment that brings significant money savings in the long term.
At Symphony Software, we take pride in our unique approach to custom software development. We use an in-depth software development life cycle (SDLC) to make...
Minimizing waste and increasing the customer base is important for business development. But, many organizations do not realize the importance of waste reduction. This is where Lean Software Development can help. It is a method for developing software that focuses on reducing waste, speeding up product delivery, and increasing profit and customer value.
Symphony Software works with this model to minimize waste and to deliver the right products on time. Here is the process we follow:
The Lean model for software development focuses on eliminating waste, making decisions as late as possible, and delivering results faster. Teams work to find ways to reduce waste at every step. At its core, the model empowers the entire project team in decision-making.
Agile Model
The agile model combines an incremental and iterative approach. The software is released, tested, and improved at each iteration. Surprisingly, the agile model encourages fast failure because it's believed that failing fast...
will generate about $189 billion in revenues via in-app advertising and app stores. So, you can see how, to an innovative marketer, a mobile app can be a genuine gold mine.
As an app development company, we worked on a wide range of projects and below, you can see the top ten most innovative ways to use an app to increase sales.
# Offer Coupons for Installing the App
If you feel your users are dormant (they download the app but don’t buy...
The Best Choice for Web Design & Development Business
As a well-established and experienced Milwaukee Web Design Company, we know how important a great site is for business these days. But it’s not just about knowing how to design a website, the entire process is important. After all, most small to medium businesses can afford to hire a talented graphic designer to create a fantastic template. What it matters is the process that leads to the site and the process...
The term UX comes from User Experience and describes every interaction your users have with your website/mobile app or other online services you provide. In short, it’s the way users get to use your online pages (mobile or otherwise) and how they feel when doing so.
How Can UX Help My Business?
In today’s day and age, when there are lots of sites and apps, it’s the small details that make the difference. For instance, you should think less about what you...
