Guest blogging is an easy and quite lucrative way of promoting your site, product, event, and more. It’s actually considered, by many SEO specialists, as being the solution to all your growth and conversion problems when you don’t have a huge marketing budget.
The concept of guest blogging or guest posting is well-known in the digital marketing world and goes in two directions:
Posting content on other blogs/sites and asking owners to include a link back to your site
Inviting guest bloggers to post content on your own site/blog
In the first case, you have the chance to expand your footprint without spending thousands of dollars on promotion campaigns. Usually, the link is included in the author bio, but there are cases when you can include one or more links directly in the text. In both cases, readers have a chance of reaching you.
If you invite other bloggers to become contributors on your site, you create the amazing opportunity of getting high-quality content at low cost or for free (depending on the terms you discuss with your collaborators). Even more, each collaborator will want to promote their piece, so your site gets free publicity in social media. What could you want more?
Is there any Risk for My Site?
According to a survey performed by Social Marketing Writing, 62.96% of people replied that they find a blog with multiple authors as being more credible. While this is another point in favor of guest blogging, there are also risks involved.
The main risk is represented by low-quality content, followed by duplicate posts (bloggers who post the same piece on several sites). If you allow this to happen, Google will lower your page index and this leads directly to a drop in search results.
So, as you can see, there is quite a risk involved. However, there are ways to avoid such a disaster and still reap the benefits of a well-designed guest blogging campaign.
How to avoid bad Guest Blogging
There are a few rules every good digital marketing agency and SEO specialist follow when it comes to guest posts. Below we listed the most important ones:
Always check for plagiarism! There are special online tools that can tell if the content is being reused. Avoid spammy blogs for as much as possible and never accept content that doesn’t look right.
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Minimizing waste and increasing the customer base is important for business development. But, many organizations do not realize the importance of waste reduction. This is where Lean Software Development can help. It is a method for developing software that focuses on reducing waste, speeding up product delivery, and increasing profit and customer value.
Symphony Software works with this model to minimize waste and to deliver the right products on time. Here is the process we follow:
Custom software development is key to the long term success of organizations. A custom software system is tailor-made to the unique and specific demands of your enterprise. It scales with your business growth and maximizes the overall productivity. In addition, custom software is a wise investment that brings significant money savings in the long term.
At Symphony Software, we take pride in our unique approach to custom software development. We use an in-depth software development life cycle (SDLC) to make...
people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses...
The waterfall model is considered the most traditional software development method. Also known as the linear-sequential life cycle model, this SDLC methodology remains a useful approach for projects with fixed and clear requirements.
It's a useful model when you don't want to be involved in the development process. Simply provide your requirements, and we'll deliver the finished software product, along with maintenance support. The best part is, with this model, we can determine your cost estimates before the project begins.
Did you know that 96% of Americans shop online? Still, in spite of this crushing number, we still have 29% of small businesses without an online presence! This happens because some business owners see the web process as an off-putting task that requires advanced technical skills and large investments.
While it does take advanced technical skills to put up a site the proper way, in today’s world the investment is not that big, especially if you find the right people to...
will generate about $189 billion in revenues via in-app advertising and app stores. So, you can see how, to an innovative marketer, a mobile app can be a genuine gold mine.
As an app development company, we worked on a wide range of projects and below, you can see the top ten most innovative ways to use an app to increase sales.
# Offer Coupons for Installing the App
If you feel your users are dormant (they download the app but don’t buy...
