Guest blogging is an easy and quite lucrative way of promoting your site, product, event, and more. It’s actually considered, by many SEO specialists, as being the solution to all your growth and conversion problems when you don’t have a huge marketing budget.
The concept of guest blogging or guest posting is well-known in the digital marketing world and goes in two directions:
Posting content on other blogs/sites and asking owners to include a link back to your site
Inviting guest bloggers to post content on your own site/blog
In the first case, you have the chance to expand your footprint without spending thousands of dollars on promotion campaigns. Usually, the link is included in the author bio, but there are cases when you can include one or more links directly in the text. In both cases, readers have a chance of reaching you.
If you invite other bloggers to become contributors on your site, you create the amazing opportunity of getting high-quality content at low cost or for free (depending on the terms you discuss with your collaborators). Even more, each collaborator will want to promote their piece, so your site gets free publicity in social media. What could you want more?
Is there any Risk for My Site?
According to a survey performed by Social Marketing Writing, 62.96% of people replied that they find a blog with multiple authors as being more credible. While this is another point in favor of guest blogging, there are also risks involved.
The main risk is represented by low-quality content, followed by duplicate posts (bloggers who post the same piece on several sites). If you allow this to happen, Google will lower your page index and this leads directly to a drop in search results.
So, as you can see, there is quite a risk involved. However, there are ways to avoid such a disaster and still reap the benefits of a well-designed guest blogging campaign.
How to avoid bad Guest Blogging
There are a few rules every good digital marketing agency and SEO specialist follow when it comes to guest posts. Below we listed the most important ones:
Always check for plagiarism! There are special online tools that can tell if the content is being reused. Avoid spammy blogs for as much as possible and never accept content that doesn’t look right.
Visit here for more info- https://symphony-software.com
Agile SDLC Model: Pros, Cons and Best Use Cases in Software Development
Timely product delivery and fast-paced changes in customer needs are two major challenges in the software development industry. That’s when the Agile SDLC model makes sense. It offers a flexible approach to the design and development of software.
At Symphony Software, we use popular Agile practices for large-scale and accelerated software delivery. This unique approach helps us guarantee greater productivity, lower IT costs, and fewer issues.
In this blog, we’re going...
When it comes to moving forward in business, there are two main factors you need to watch out for: increasing sales and decreasing costs. If you manage to achieve a balance between these two key factors, you’ll soon notice a change in your pace towards success.
Still, while it’s easy to talk about this, increasing sales and decreasing costs require smart strategies and a lot of analysis. After all, there is a lot of trial and error before you actually manage...
The Best Choice for Web Design & Development Business
As a well-established and experienced Milwaukee Web Design Company, we know how important a great site is for business these days. But it’s not just about knowing how to design a website, the entire process is important. After all, most small to medium businesses can afford to hire a talented graphic designer to create a fantastic template. What it matters is the process that leads to the site and the process...
will generate about $189 billion in revenues via in-app advertising and app stores. So, you can see how, to an innovative marketer, a mobile app can be a genuine gold mine.
As an app development company, we worked on a wide range of projects and below, you can see the top ten most innovative ways to use an app to increase sales.
# Offer Coupons for Installing the App
If you feel your users are dormant (they download the app but don’t buy...
Custom software development is key to the long term success of organizations. A custom software system is tailor-made to the unique and specific demands of your enterprise. It scales with your business growth and maximizes the overall productivity. In addition, custom software is a wise investment that brings significant money savings in the long term.
At Symphony Software, we take pride in our unique approach to custom software development. We use an in-depth software development life cycle (SDLC) to make...
people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses...