Search Engine Optimization is the process of increasing the quality and quantity of traffic to your website via paid or organic search engine results. One of the important elements of SEO is content. While writing any SEO article or blog, content modelling acts one of the most essential aspects of a Search Engine Optimization campaign.
A standard article alone cannot help you in getting better or higher search engine rankings. There are some search engine optimization friendly techniques that should be applied to an article or blog content because it will help in the optimization of your website.
Below are the tips to consider when writing SEO friendly content:
1. Focus on the Keyword
The foremost thing to keep in mind is that your article or blog should always be focused on the right keywords. At the time of keyword analysis, you need to find out what people are typing in the search engine to find information about writing SEO content pieces. So, get into the mind of searcher as you develop your primary or secondary keywords.
2. Keyword Density
After you have the keyword combinations, use them in the headline, sub-headline, Meta tag, and description box inside your blog control panel. You can take the benefit of the keyword generator to be used as tags which helps the reader in locating other content on your website using similar keywords. Ensure that the keyword density is not too high or low.
3. Keep it Short and Sweet
The golden rule for effective writing is to keep the sentences short and crispy. People get bored after reading long sentences but short sentences help readers to absorb the information faster.
4. Use Image Optimization Tool
Images play an important role in how your text will be discovered and read. Without visuals, your post with just the text will become boring. An image optimization tool allows you to resize the picture that you want to post so that it loads in the same time frame as the text itself, giving your post a finished look.
5. Content Promotion
You will have to increase the visibility of content by sharing it on different sites, social media platforms, and building links to your content both internally and externally.
Apart from these tips, one point to not be forgotten is to proofread your piece of content carefully. Check whether the keywords are in the right place, and does not have any spelling and grammar errors. This helps in winning the trust of the reader and at the same time encourages an error-free document submission on the concerned site.